Caffeinated Marketing

Gettting through all the noise, one cup at a time

How to be Visually Stimulating on Twitter March 23, 2009

Filed under: Tip of the Day,Twitter — jenharris @ 12:27 pm
Tags: ,

Thank you Rochelle DeLong for the inspiration for this post.  Little Tid-bits here & there can make all the difference…IMHO that is.  🙂

Your Name

Or should I say: “YourName” and not “yourname”
I think you get the drift.  When picking out your Twitter handle, make it visualy stimulating to your brain…don’t make that poor little engine up above do any more work than it has to.  Capitalize like you usually would any other name so that when people are searching for you, they don’t see a gobbledegook of info.  Here is a quick funny from a forum of how web addresses should double check their capitalization wtih the same logic:

All of these are legitimate companies that didn’t spend quite enough
time considering how their online names might appear … and be misread.
These are not made up. Check them out yourself!1. “Who Represents” is where you can find the name of the agent that
represents any celebrity. Their Web site is http://www.whorepresents.com

2. “Experts Exchange” is a knowledge base where programmers can exchange
advice and views at http://www.expertsexchange.com

3. Looking for a pen? Look no further than “Pen Island” at http://www.penisland.net

4. Need a therapist? Try “Therapist Finder” at http://www.therapistfinder.com

5 There’s the “Italian Power Generator” company, http://www.powergenitalia.com

6. And don’t forget the “Mole Station Native Nursery” in New South
Wales, http://www.molestationnursery.com

7. If you’re looking for IP computer software, there’s always http://www.ipanywhere.com

8. The “First Cumming Methodist Church” Web site is http://www.cummingfirst.com

9. And the designers at “Speed of Art” await you at their wacky Web
site, http://www.speedofart.com

Let me start by saying that I am NOT a brain guru  by ANY stretch of the word, but I do understand how my brain sees things, therefore I am going to assume yours works the same way.  lucky you!

Happy Monday!

 

A Hands-On Twitter Workshop March 16, 2009

Filed under: Cool News (to me),Twitter — jenharris @ 3:39 pm
Tags: , ,
Tweet!

Tweet!

I am thrilled to announc our first Hands-On Twitter Workshop here at Consilio (my new stomping grounds)!

This will be a class for those that say “I know I should be on Twitter, but I just don’t get how to use it” or “I want to use it better.”

WHO IS THIS? – SHOULD THIS BE YOU?
I met a guy Friday night at Red Sky PR’s one year anniversary party (Congrats Jess & Crue’ by the way!) who said he had 600+ followers & he doesn’t know what to do with them or how to communicate with them – this class is for you!

There are also a ton of people in Boise that I have started following lately that have less than 10 tweets out & very few followers…don’t be scared – once you get the how to’s & why’s down, you will see the light…aka: have that Ah Ha moment that I love so much! – this class is for you!

WHO THE HECK ARE YOU, JEN HARRIS, AND WHAT QUALIFIES YOU TO TEACH TWITTER?
Great question, thanks for asking!

Really hope to see you Wednesday or if that fills up another one in the coming weeks!
Facebook Invite: You can see the details here & link to the online sign up on EventBrite from here.

See you soon!
-jen

 

Why Do You Get Dropped? January 26, 2009

As much as we are all addicted to this little Twitter friend of ours, there are some that are just abusing it.

Why do you get dropped?

I love getting my TweetLess Tweet every week telling me that soANDso has stopped following me & soANDso has started.  Nine times out of ten, the people who drop me with-in the first week of them stalking following me are those just looking for a quick buck.  Now, why on earth would these spammers (ok, lets just call a spade a spade here) drop me?  They have an agenda that goes something like this (IMHO):

They “found” me & followed the Twitter rules by adding X amount of Tweeple a day.
They added me in the hopes that I would take their Auto DM bait of: “hey, thanks for the follow! Be sure to check out this widget that I am pimping to you…my-new-best-Twitter-Friend!”
YEA RIGHT
I check them out, via their profile & find out they are selling the latest & greatest widget.  This widget can be (and unfortunately is) someones attempt to chat to the masses via Twitter because someone told them to do so w/out fully understanding what a conversational dialog is vs. shoving your product down your throat is.  (There is a better analogy of this by Chris  Broganhere…and I love saying it to people just to see the look on their face!  Yea, it’s that good).
Result: I don’t follow them & I get dropped w/in the week.  Ahhhh, schucks.

Good ridden I say!  If you don’t see the value in creating dialog with me (and most others on Twitter) instead of spamming me, then the age old saying of survival of the fittest will flourish.  Twitter is the ultimate OPT IN experiment.  If people don’t find value in your content, YOU WILL BE DROPPED and your ratio of who follows you will be way less than the number of people you follow.  This should be a huge clue that you should fire who ever told you to get on Twitter.

Why do you drop people?

 

How to Give a Twitter Referral January 13, 2009

Image by DBareFoot via Flickr

Image by DBareFoot via Flickr

Last night on my way to volleyball (yes, we won) I jotted down a new Twitter Blog topic of how to give and receive a referral via,what else – TWITTER!

It was inspired by @bradyjfrey asking: 

Can anyone recommend a freelance PHP developer or company with solid skills? I have mucho work I need a hand on, starting immediately

I retweetd this out to my network hoping to help a fellow Tweeter out:  

RT @bradyjfrey anyone recommend a freelance PHP developer or company with solid skills? I have mucho work I need a hand on, starting immedi

I received two referrals, via a DM from @LGMI & @DaveRedford recomending @brianjcohen & @NathanCook.  On my way to volleyball (again, yea-we won) I noticed that @bradyjfrey & @NathanCook had spoke, but @brianjcohen. had not been contacted yet.  I wanted to make sure that both recommendations were notified, but how could that be possible unless I was the middleman, the broker, the go-to gal, the TwitterPimp, if you will.

Is there protocol for something like this? Twitter is developing so fast with so many people trying to take advantage of the unbelievable networking, communication and relationship possibilities that when it comes to @TweetEtiquitte – what is protocol?  Here is my .02:

After my RT went out, @LGM1 & @DaveRedford would have sent an @ message to @bradyjfrey, something like this:

@bradyjfrey -@jenharris09 RT that you are looking for PHP dvlpr. Try @brianjcohen & @nathanCook – they rock!

What just happened here? This is a mini-version of Tac’s tagging he spoke about today, and not only were ALL parties notified of the referral but there was a potential of at least 8 new connections that could have been made w/o me.  Ahhh, geek love.  😉

So let’s do this from now on & make it protocol for a referral – because we all know that is the way to true success.

 

Thank You Tac Anderson January 9, 2009

 

My Friend Tac...I owe him lunch

My Friend Tac...I owe him lunch

Yesterday while I was in an eye opening sales meeting with the TSheets gang, my husband text’d me:
“I see you made Tac’s top 10 most valuable tweeple. Right on!”
“Whaaa? Whoooa?! Who? Where? Me?”
I think that is what I text’d back to him.

I have always been either a team player (I know cliche’, but I was actually on a college team, so I get to say that) or I have been the one behind the scenes making things appear as if they are running smooth as mud. Yes, we all like to be acknowledged, but I am not an egomaniac thinking that idea “X” was all mine & I should be recogzized every time something goes right…I know it did & that is good enough for me.  

I am VERY humbled by making Tac’s list with the likes of locals like Stephen Nipper, Memo Cordova, Ryan Woodings & Jess Flynn.
And to even be mentioned in the same list as Jeremiah Owyang & Steve Rubel literally makes me well up.
Do I owe Tac lunch now? Or did HE owe ME a big favor? I do owe Jess a glass of wine, so maybe she will put me in her list next!   🙂

Really, Tac, thank you friend for even considering that what I have to say on Twitter is relevant to you and the mini masses that choose to follow me. I am always eager to teach the fundamentals of Twitter & how it can help an individual or a business further their pursuit of Twitter happiness.

My Twitter objective here at TSheets is to have us set a standard for businesses on how they should act and interact with Tweeple when looking for a time tracking system. Thank you @joshdaws, for the nice compliment this week – that means the world to me.

For anyone that knows me, I don’t push-I create relationships & make the best possible decisions that will have the most relevant impact on our company as possible.  Good friends and business deals that are made along the way are just a bonus!

 

Twitter Correspondent & the How to Twitter YouTube Video November 25, 2008

Filed under: Twitter — jenharris @ 5:55 pm
Tags: , , ,

Twitter Correspondent Jen was at the scene!
On Election day 2008 I was thrilled to be part of our local Fox station as their Twitter Correspondent.  Instead of having that stodgedy old political professor (that we have seen way too much of), viewers were able to see me track the Twitter political conversations that were taking place online.

How it played out
We started out the night by having Shannon introduce me to the viewers & directing them to the Fox 12 web site so they could easily learn, step-by-step, how to sign up for Twitter.  Once the viewer signed up, their first follower was automatically @Fox12.  Even my mom down in Needles, California signed up!  Yet, I still don’t think she is following me.  Call me Mom, I will walk you through how to find & add me. 🙂

We interacted with current and new @Fox12 followers throughout the night.  The political questions Shannon asked on air were answered by our Twitter followers in the following segment.  Fox12 gained about 80 new followers that night in the two hour period that we were live and it looks as though they have kept that number steady since the election.  

Future of Fox12 & their Twitter?
They are currently engaging in the Twittasphere by sending out headlines (like most media is currently doing) but they really do “get it” and want to engage more in the future with their audience.  FINALLY!  🙂  

I really look forward to seeing them interact with their audience.  My suggestions to them?

  1. Host a Tweetup
  2. Engage in a bit more dialog and don’t just send out tweets (I know, I know: time)
  3. Bring in their advertisers & do a “how to” seminar that can make their message more 2.0 friendly (see “valuable”, “transparent”, “engaging”) to the young audience that they have.  (Not just Twitter, but how to use other social media tools too).  My prediction is this will not take away from their ad dollars, just add huge value and range to their advertisers marketing dollars.  
  4. Have Shannon, Dan, Shayne & etc all have their own Twitter accounts to converse with their viewers.
  5. etc, etc, etc….

What do you think?  
Do you think the melding of old traditional and new media will ever come together enough to engage the end users in a full circle media experience?  What is your ideal expereince with TV & social media coming together?  

Double Dog Dare?
And on a funny note – I was double dog dared by a few of my personal followers to say “pajamas”…yea, I totally delivered-thank you very much!

 

Twitterviews.net Interview November 3, 2008

Filed under: Cool NM Tools to Me,Twitter — jenharris @ 11:20 am
Tags: , ,

There are some Twitter followers that I wish I could remember how we found each other…did you find me first or vice versa?  Whatever the case, I am thrilled that I somehow was connected with Michael G. Cohen of Twitterviews.

He just released a Twitter interview on me this morning & I am litterally shaking (ok, could be the food to coffee ratio), but I am still so excited to be given this opportunity.

Again, thank you Michael – I am honored.

 

New Use For Twitter! October 29, 2008

Day 13 and still looking…but things are looking up!  I had a really good conversation with Matt Rissell yesterday and an email exchange with Steve Chazin from DimDim.com AND I found an almost empty bag of candy corn in my glove box this morning – there is hope!

I have been doing my due diligence when it comes to finding a job: sending out resumes, following up, checking ALL the right (and some WAY wrong) places online to find a job but I am hoping my extra effort in the Social Media sphere will leap frog me ahead of everyone else getting laid off in this valley.

Now let me start by saying, I love LinkedIn.  I have been an advocate for a few years and love the direction they are going (just downloaded new WordPress App).  But the “recommendations” just seem to be all the same.  “X is great.  X is a hard worker.  X knows how to bla bla bla”.  And what brilliant future employer has the precious time to read all those glowing remarks about me? 🙂

How about 140 characters?  My brilliant future employer would see that my peers say what needs to be said and are to the point.  A lot of my Twitter friends I have only been face to face with them once or twice, but we all run around in the same Twitter sphere & if I was a schmuck and a fraud, they would quit following me and or call me out.

I have asked my TwitSphere to tag their recommendations #jensSearch and I have 3 so far.  What is great is that these are people I would have never gone to for a “traditional” recommendation, so I am thrilled to have them as part of the process of finding THE job.  Thanks guys! 

BTW: Any fellow Twitterererrs are more than welcome to add to the list – but be geniune! If you think I am a schmuck, say so!  🙂

@JenHarris09If you didn’t know that the words Google, MySpace, and Blog are verbs, you need to hire Jen Harris. Today. #jensSearch

Jen helped me with a client’s need to market a large commercial project. Her advice, focus, guidance, & follow-up was superb. #jensSearch

#jenssearch I can’t recommend Jen enough. She’s a go-getter and knowledgeable in social media and skilled in project management.

 

Top 10 Reasons why Unemployment Sucks October 27, 2008

Filed under: Unemployed — jenharris @ 11:15 am
Tags: , , ,

For those that know me either 1:1 in real life or in Twitter, LinkedIn or through a community, I think it is fairly obvious that at this very moment in time…I am going nuts.  I have never been unemployed this long.  The last time was between a move from Colorado to Boise and I had a job 1/2 way lined up before I move then.

So here is my contribution to the life of Top 10 Lists:

TEN REASONS WHY UNEMPLOYMENT SUCKS!

  1. The unemployment office smells of B.O & last weeks lunch
  2. I don’t HAVE to take a shower in the morning (see reason #1of result) 
  3. I could “research” all day long & know what EVERYONE on Twitter is doing instead of finding a job
  4. The vacuume cleaner stares at me all day
  5. I think I am expected to have dinner on the table at 6pm…whaaaaa?
  6. My neighbor thinks I am one of them now (referring to a very hard job-but not mine: SAHM)
  7. I have an urge to scrapbook. Noooooooooooooooo!!!
  8. Those “work from home” and make a gazillion dollar ads are actually tempting
  9. So what is wrong w/curling up with a trilogy of Back to the Future in the middle of the day?
  10. Even though I bragged about itm I REALLy don’t want to wait tables

Any ones you could ad?

 

Show Me Your Twitter! October 22, 2008

Filed under: Cool NM Tools to Me,Unemployed — jenharris @ 10:49 am
Tags: , ,

My former Director at MPC would giggle every time I said things like, “Mike, I need you to Twitter your Utterz”.  What I was referring to would be a mini-podcast that Mike did on Utterz (now Utterli) via his BB and he needed to get it messaged out to his tweets on Twitter.  

I was at CCC today listening to J.Glerum & Josh Woodard from Valitics  talk about SM & business.  Afterward, I spoke to Jeff Reynolds (quick correction, thanks @brharrison) who is not an advocate for Twitter because he just doesn’t see the point…yet, hasn’t tried it (I see a motherly lesson here having to do with brocolli) but by the end of our conversation he said “for you, I will try it!”.  It’s not for everyone, for instance Seth Godin is not on Twitter, nor is he active on a lot of SM sites…he writes books and his blog.  I, too, was not a Twitter advocate for at least a year before I jumped on board in December of ’07.  Now, I believe in the power that is Twitter.  

Twitter is what you want it to be.  Personal, business, promotional or a replacement for your RSS feed – these are all possibilities.  Where I get upset is when someone tries to spam or jumps in with-out thinking their promotional plan through, or as @MikeBoss puts it “It strikes me as a big hunk ‘o SM cheese”.  Meaning: give me your voice.  Yes, we do need to give business that jump in credit for trying a new SM device, but don’t spam me, con me or try to get me to look at nudie pics of your cat or a house w/o connecting in a human way first.  I have no problem with @ktvb sending out their stories (1x a day is enough though, thank you), but what I want from them is a voice…who are you, what are you doing?  Our local Fox station @Fox12 does the best out of all the local media outlets – good job!

Twitter for business 101: you are communicating with potential and current clients.  Don’t pitch, sell & pimp your product.  I want to know you for you.  This is simply another tool to open up dialog.  Don’t be that guy 100 years ago that said, “The tele-phone? It will never be a good tool for business!”

Social/New Media in general is the new way of marketing your company.  It can be intertwined with your traditional marketing through percise, honest messaging and tools to make a 3 second impression last as long as you want to ride the wave.