Caffeinated Marketing

Gettting through all the noise, one cup at a time

Your Social Media Family Wants you to Listen September 30, 2009

A friend of mine recently told me that a local KTVB, channel 7 reporter did a story where the lead came from her mother-in-law.  Is this normal? Where do reporters/journalists find stories at?  Is it ethical to have your family be your leads on a regular basis? (From what my source tells me, this particular person does this quite frequently).  hehe…I feel so rogue using the words “my source”.

Do you believe your credibility would be tarnished if people found out that you use your “real” family for leads?

What if you took that same zest for listening and did so with your Twitter or FaceBook audience?  How many stories are you missing now because you are not listening?  My thought is that your credibility would be a tad bit stronger and your stories more diverse!  What are you missing by not listening and engaging with your audience?

I see the use of  “extended family” being practiced at our local Fox12 station quite frequently. Quite often when they need an expert to comment on a story, it is a Twitter faithful who gets their voice heard.  Thanks for listening Fox12!

This goes beyond traditional media outlets…if you are a flower shop here in town, what opportunities are passing you by because all you do on your social media networks is push your flowers and when you are open? Not very “social” now is it?

Lesson? Listen and participate and you will be listened to as well.

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Judging A Book By It’s Cover July 20, 2009

Yes, I do judge a book by it’s cover…actually in my case: Your Twitter by your Tweets

I was stalking going through who follows @BoiseHawksOC (Onalee Carson) when I saw that another local flower shop is on Twitter. Yea! So I thought.  Until now, @SlingFlower is the lone tulip in the garden in Boise on Twitter (from what I know, please update me if I am wrong).

So I think “Welcome @KaBloomofEagleto the TwitterVerse”…until I saw what they were Tweeting.  *sigh*  All “ads” stating what their hours are, where they are at, that….(shocker!) they are on FaceBook & that we should join them!  Why? To get more ads lambasted at us?

Here is what I suggest (and can we beat this dead horse anymore?)  Of course, this should have been answered in your social media strategy plan that you mapped out…correct?  😉

1.  Reach out to people through conversation (aka: JOIN IN!-the water is nummy)
2.  Tell us about your customers, not you. (any local “celebrities” just walk in the door?)
3.  Share your knowledge in flower-ese (I would love to know is it ok to put sugar in a vace of flowers?)
4.  *On the biz side* Search for people’s wishes online & connect with them and solve their problem. Search is the least used MUST-HAVE Twitter tool that is just not used.  Too bad, someone is getting your biz.
5.  *On the biz side* Randomly send flowers to a Twitter (or FB) user & see what happens.
6.  *On the biz side* Blog about your passion of flowers/arranging/seeing glee on others faces. (this content lives FOREVER on the web – always searchable)

Ok, that is enough – I can only give so much away…you know, being w/o a job and all.  🙂

Good luck KaBloom of Eagle – I wish you all the luck in your social media ventures – just don’t sell me. How you interact with me & others will sell you.

UPDATE: 7/21/09
Kuddos to @KaBloomOfBoise! She DM’d me (sent me a direct message through Twitter)  this afternoon and gave me permission to publish what she said.

KaBloomofEagleGood job paying attention to your Twitter stream & responding quickly!  Like anything it takes time to get started & “get it”…but once you do, your tweeps will support you!

 

Twitter Has A New Look June 30, 2009

Filed under: Cool News (to me),Twitter — jenharris @ 4:47 pm
Tags:

newtwitterThis is the new look of my followers list as of 4:40-ish Mountain Time today.  At first glance, I like the fact that you can see a list view or a expanded view where you can see a potential follower’s latest tweet.

I also like the “one line has all info” feature.

Off to go get the kiddos, so I will explore more tonight.  What do you think?

 

Six Ways To Start A Conversation

Filed under: Tip of the Day,Twitter — jenharris @ 12:12 pm
Tags: , ,

According to the TwiTip site that I read this morning (which is dated July 1) Twitter is the darling of social media right now.  They posted “5 Uncommon Ways Your #Business Can Use Twitter” which I honestly don’t think should be that “uncommon”.  I hope this is the FIRST five things that agencies think of!

I have a presentation called “Why Twitter” where I outline the age old Twitter question: What do you say?  This always seems to help ease people into figuring out how to start a conversation on Twitter.  These go along with TwiTip’s tips as the first two steps on Twitter….listening & participating.

WhatIsTwitter

 

Twitter Spam is Evil June 24, 2009

Filed under: Tip of the Day,Twitter — jenharris @ 4:28 pm
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I was asked by Fox12 yesterday about hashtags, the Iranian conflict and how spammers are taking advantage of the “trending topics” in Twitter to get you to go to their site…and buy whatever blue little pill you desire.

If you click on this stuff….sorry, ya kinda get what you deserve!

Be smart!!  When it looks like a rat, smells like a rat…it’s probably a spammer.

NKOTblock

 

Twitter Stats: You Are Still A Rock Star June 21, 2009

Filed under: Tip of the Day,Twitter — jenharris @ 11:34 pm
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Yea! We love HubSpot

Yea! We love HubSpot

I am fond of Twitter…duh.

I love that we can all connect with each other in a way that makes the awakardness go away when you meet face:face for the first time.  That is Twitter.

I love that the majority of people who try to tell you that you can make a gazillio dollars with Twitter in one month are outed, made fun of, blocked, mocked & sucomb to the mob that is Twitter.  BoooYaaa! *she says w/all the thunder that is her inner Al Pacino*

HubSpot has come out wtth some very revealing Twitter stats that say 50-75% of users (in my oh so humble opinion) are not taking full advantage of communicating with current, potential & possibly disgruntled customers.  Yea for us that are on!  And, yea for anyone that might be teaching a Twitter Workshop in the next two weeks or so *cheese*.

Here is what I have extracted from Chris Brogan’s blog who reported on the State of the Twittersphere by HubSpot:

  • 79.79% failed to provide a homepage URL
  • 75.86% of users have not entered a bio in their profile
  • 68.68% have not specified a location
  • 55.50% are not following anyone
  • 54.88% have never tweeted
  • 52.71% have no followers
  • You can download the full report at:  http://bit.ly/sotwitter

So again, if you are using – great…take advantage of the relationships you are creating and keep listening!  Just think if you would have gotten on this “blog bandwaggon” 4 years ago when the big whigs thought it was a passing fluke! 🙂

 

Your Marketing and Your Coffee June 4, 2009

Filed under: Tip of the Day — jenharris @ 3:43 pm
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hmmmm...the perfect love

hmmmm...the perfect love

How do we know how long to stick our cold, day old (wait…two day old) coffee in the microwave?

 

It’s a crap shoot in the beginning.  We don’t know the power of the microwave (home vs. office), we don’t know how the container will react to the microwave in the re-heating of the brew.  We don’t know other factors that will determine the outcome we desire…a nice, hot, stimulating, eye-popping cup of coffee.  And yes, this is how I feel about coffee…every morning & about 3pm every day. 😉

What about marketing?  We try our best shot by evaluating all the materials given to us, researched by us, and of course by what the client says…but in the end…isn’t it a crap shoot as well?  Sometimes (and in this analogy of the day) I don’t think it is anymore…well 87% of the time it isn’t!

Because I feel as though I know a lot of tools (“tools” being the word used in groundswell) & how they thrive, beat & pulse; I feel as though I can recommend a client to a certain tool to enhance their presence on the web….the social web that is.

Back to coffee…

Someone just recently told me that they only thought I knew Twitter…yes, I could be considered a Twitter Whore at times, but I have been doing this “stuff” for almost four years now and have implemented inside of corporations as well helped individual entrepreneurs.  I have had my scolding hot cup with ice cold coffee in it.  I have had my nuclear hot coffee that had to be watered down…and then there are those days that I finally figured out the right timing where my coffee is perfect. 

It’s all trial & error and I am so glad that I “think” I have it down to a nice cup of joe with-in a 30 second time frame.