What a great use of Twitter! A Houston coffee shop is now taking orders through their DirectMessage feature on Twitter. What a great use of customer input AND actually doing something with it.
Howe are you using Twitter for your SMB? If the first thing you say is “what if they say something bad about us”…the truth is, they probably are and the fact that you said that means you know your business is flawed & you just don’t want anyone to know it…yet, they already do.
Small businesses that are jumping in SM are seing positive ROI when they interact with their customers and just don’t pitch them. This is absolutly KEY when considering using & engaging in Social Media. Treat, serve & speak to your customers the way you want to be treated…Golden Rule my friends -nuff said.
As much as we are all addicted to this little Twitter friend of ours, there are some that are just abusing it.
Why do you get dropped?
I love getting my TweetLess Tweet every week telling me that soANDso has stopped following me & soANDso has started. Nine times out of ten, the people who drop me with-in the first week of them stalking following me are those just looking for a quick buck. Now, why on earth would these spammers (ok, lets just call a spade a spade here) drop me? They have an agenda that goes something like this (IMHO):
They “found” me & followed the Twitter rules by adding X amount of Tweeple a day.
They added me in the hopes that I would take their Auto DM bait of: “hey, thanks for the follow! Be sure to check out this widget that I am pimping to you…my-new-best-Twitter-Friend!”
I check them out, via their profile & find out they are selling the latest & greatest widget. This widget can be (and unfortunately is) someones attempt to chat to the masses via Twitter because someone told them to do so w/out fully understanding what a conversational dialog is vs. shoving your product down your throat is. (There is a better analogy of this by Chris Brogan – here…and I love saying it to people just to see the look on their face! Yea, it’s that good).
Result: I don’t follow them & I get dropped w/in the week. Ahhhh, schucks.
Good ridden I say! If you don’t see the value in creating dialog with me (and most others on Twitter) instead of spamming me, then the age old saying of survival of the fittest will flourish. Twitter is the ultimate OPT IN experiment. If people don’t find value in your content, YOU WILL BE DROPPED and your ratio of who follows you will be way less than the number of people you follow. This should be a huge clue that you should fire who ever told you to get on Twitter.
Why do you drop people?