Caffeinated Marketing

Gettting through all the noise, one cup at a time

Twitter “Followers” Should Be WAY More Than Following April 9, 2009

I am having pain now! Please Fix

I am having pain now! Please Fix

The general consensious of the people writing the Twitter manuals on “how to” and “what is” appropriate in TwitterLand, might need to reconsider their follower/following number guidelines.  Those guidelines currently recommend that you should have about an equal portion of follower to following or else you are considered a spammer (following more than are following you) or a celebrity (have more followers than following).

Well, I think we can all be celebrities!

Corporations & brands that want to really be a part of the social media uprise, need to LISTEN & ENGAGE!  But, not in a spammy way.  Be there for us when we cry out & have a need.  Be there for us when we are talking about certain subjects.  Be there when we have a request or question about YOUR PRODUCT (or a competitors!-but be nice).

Because I have been on both the consumer side of Twitter & the represenative of a company listening for those cries, I give you my following examples: 

Me as the Consumer: Tuesday of this week @digitalvision tweeted out the following:

digitalvisionWebex, you and your non-sharable proprietary formats give me headaches

I responded that it was valuable info since I am in the hunt for an efficient webinar service.  We pinged back & forth a few times, and then-it happened.  @ooVooMarty chimed in and @’d me the following.

@JenHarris09 saw comment on webex, give oovoo a look, www.oovoo.co….

He was either searching for key words and or competitors and found our conversation.  He was not spammy, but very kind & gentle on suggesting that I check out oovoo.  

My Results: THAT my friends,is how you engage.  I pinged him back, said thank you for the OOVOO suggestion (which I have since checked out) and that I appreciated his engagement & am considering using!  (cost to Co? 2 min of his time to find & tweet me…ROI? Much better than a click through rate!)

When/If the ball is in the COMPANIES court (or is it, when the Twal is in the companies Twort?)

Me as the Company: For three months I was the Social Media Sales & Marketing Specialist for @TSheets.  I was all over Twitter searching for mentions, recommendations & critiques of @Tsheets.  I also searched keywords such as “time tracking”, “time tracker”, “time card” etc.  Since 60% of the current customer base was tech, it was a good place to look.

My results? Conversations with potential customers and engagement with those looking for help…in a NON-Spammy way of course.  Our Twitter follower numbers never dropped because I was human & respected peoples time.  I would read our customers blogs when they Tweeted them out and respond if I had something relevant to add (this is a WHOLE other blog on how a Social Media Marketer should engage in all platforms – stay tuned).

My Tip of The Day?  Use Search & Learn how to use “operators” well.  Don’t be spammy, be human, be helpful.  And Consumers, it is ok to have a skewed number of followers, if the man a caring company is listening in TwitterLand, it is better for all of us as consumers in the end.

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My Social Media Contribution to TSheets February 5, 2009

Filed under: Tip of the Day,TSheets — jenharris @ 4:33 pm
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Lets get past all the mushy-mushy feelings I have for social media and the organic ways it can develop a sense of being one with your customer, and talk the down-n-dirty for those that write the checks, here is what I do.  I’ve got your ROI right here….
I am your lead generator.
I am your online voice  (which can not be fixed w/a bad product-the two have to be cohesive)
I am your pitch
I am the “social media babe” that will bring you the people that WANT to be sold to
(btw: thanks Tac Anderson for labeling me that back in October-makes me laugh)
I am the one that the people will turn to for help
I am the one that is NOT a banner ad
I am a human being that is in the right place at the right time to sell your product…but in a happy, organic, Jen-istic, non-pressure way.  Shall we hug?

Because, who the hell wants to be sold to?
We want relationships, we want recommendations, we want real companies & not the (perceived or real) corrupt ways that have been running corporate America for WAY too long.
The power has turned to the people because of the internet and YOU CANT HIDE.
Social media will expose those that enter into the arena thinking of it as another notch on their marketing belt buckle. Those that opt in, listen, contribute & engage the customer…will win.

 

Top 10 Reasons Why Unemployment Doesn’t Suck December 8, 2008

Filed under: Tip of the Day,Unemployed — jenharris @ 9:46 am
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lovin-chocolateYea, that’s right, I said it, unemployment doesn’t suck.  
And here is why.

1.  I had time to get my teeth cleaned
2.  I had time to talk to my dentist about his marketing practices
3.  He had time to tell me that what he was doing, and what he was spending was a big waste
4.  We had time to chat about what they had done in the past (when they didn’t have any money) and who those customers are and why they have stuck around from the beginning
5.  I had time to think…wow, I should start my own gig!
6.  I had time to think of the possibilities of what I could offer to companies
7.  I had my ego lifted by those wanting advice (in exchange for lunch!)
8.  I had options
9.  I had the confidence to know that I could succeed on my own
10.  I had the ability to say no to job offers because I had figured out and knew to my core what I was good at & that I could make it.

What did I do?  
I decided not to go on my own.  
I decided to make a difference to clients wanting to build their business in a tough economic time AND make a difference with a product I believed in could be part of that equasion.

But…I do know that if unemployment strikes again, I will be just fine.

Tip of the Day
If you believe in a skill that you have & know that you can change one persons life, you can change many.  
Jump & ye shall succeed.

 

How to Get Kicked Out of a Community December 5, 2008

imagesYep, I broke my own rule & pimped TSheets too much in the Intuit Online Community and almost got the boot.  I was called to the carpet by Amy on Tuesday & I about cried.  That is just not what I am about & not what I stand for.  I am constantly telling people not to sell on Twitter, FaceBook etc…yet somehow I got caught up in stretching how I should “advise” people on time tracking.  So sorry Amy.

I appologized to Amy up and down & she invited me to still contribute, but where it is more appropriate.  Yes, anything…let me preach not only the fabulous time tracking system that is TSheets, but let me teach others about how to use social media.  I contributed to a great post today that someone asked “how do I set up online networks”.  Golden.  I didn’t just give .02, but more like $3.50.  I have been wanting to write how I use the big 3: LinkedIn, Facebook & Twitter & I did so on this community.  

I really, really hope it helps people out.   I love this stuff & I want others to reap the benefits of it too.  My frustration lies in there are a ba-zillion people saying “get on”, “get communicating”, “be here”, “be there”…but for the common business owner, they don’t get the nitty gritty of what to say & how to say it.  It’s about the value-add that you are giving to people.  We know you have a product to sell, we get that…but how else can you contribute that will make my life easier & better?

So this tip of the day?  Don’t sell.  Contribute.

 

Not Going To Be one of those Social Marketers November 20, 2008

Filed under: TSheets — jenharris @ 1:31 pm
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2090212177_98f01c348b_mSo, I am still explaining what social media is, how to use it & how it really is a business tool, but I am SO obviously not the only one.  There are a plethora of experts out there preaching, repeating, talking, linking and guiding others to the latest how to, what to, what not to, who to listen to etc etc etc.  

I don’t want to regurgitate.  But what I do want to do is teach & guide the “hands on” & the organic philosophy – in my own regurgitated words or own raw thoughts.  

For those that know me, I am blunt…w/sugar sprinkled on top.  I just want to help.  A few months ago I put together a non-solicited plan for my local drive-through coffee shop.  Ideas swim in my head all the time & I have to get them out or else I don’t sleep at night.  Thank goodness I have TSheets where I can bounce ideas off the decision makers that believe in social media and the power of relationships that it solicits.  

So, you can expect my thoughts on local & national marketing issues, campaigns, observations bla bla bla…but with a Jen twist.  Cheers!

 

The JenHarris09 Update November 19, 2008

So, I went dormant there for a while.  Honestly, as soon as Matt Rissell said he wanted to hire me as the head of Social Media Sales and Marketing at TSheets…I took a big sigh of releif & watched a mini-marathon of Paris Hilton trying to find a new BFF on MTV.  Don’t remember a thing about it…just noise.

Here is one thing that I needed to get out there – I used SureveyMonkey to ask my friends & collegues some questions about how they would pay an independent social media consultant.  Here is some of the Q&A. 

SHOULD I CONSULT?

1. Have you considered integrating a Social Media/New Media/2.0 marketing plan into your existing marketing plan?
Yes:  73.9%
No:   26.1%

2. Would you rather hire someone…
Internally – full or part time: 30.4%
On a Consultative basis:  69.6%

3. Would you rather pay a consultant based on…
An hourly rate?: 57.1%
A paid up front block of time?: 42.9%

I also asked an open ended question of how much it was worth per hour & that was just all over the board from “show me the ROI first” (really? Let’s blog about that later) to $300 an hour (thanks mom). 🙂

My goal starting December 1, 2008 is to blog here three times a week and for TSheets twice a week…along with my other communications out there, I really think that we can show a consistant ROI for Social Media.

 

 

My First Day of Work at TSheets November 11, 2008

Filed under: TSheets — jenharris @ 11:07 am
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So, I love my new job.  I love being employed.  I love being busy & knowing that what I know can & will make a difference in a company.  And that was my first day…today is day 2.

All 6 of us were in a impromptu meeting in the afternoon & I gave my opinion (I know, shocker!) on some marketing/sales thoughts.  I gave my SM speal and was told w/smiles: that is what we hired you for!  Big sigh! It is SO thrilling to know that a company believes in what I know & what I can accomplish.  

I look forward to help building awareness (which of course leads to sales) of TSheets and what it can do for the business owner when it comes to ease of use, reporting & flat out a time saver.  I look forward to coming up with results that will lead to ROI which will lead to so many nay sayers starting to blog & Twitter.