Caffeinated Marketing

Gettting through all the noise, one cup at a time

If I Were New to Social Media… February 4, 2009

Filed under: My Favorite Products,Twitter — jenharris @ 12:44 pm
Tags: , ,

I am thrilled to be speaking/teaching the basics of Social Media to the NetWorks! group today at the Sockeye Grill.
This is a value add for TSheets, so I am going to tell you how to get started with Social Media & the time it takes for one week.  (or I have plenty of friends that will charge you $100+/hour to get you going).
As I wrote last week, YOU are your marketing budget – this will be the best use of your time/money than any bus stop ad you will get.

Phase One: Getting “it”

  1. Google Reader.  Find your favorite people you love to read & be diligent in reading at least every other day.  Total time: 45 minutes
    1. who are the most influential in your field? get that feed
    2. what publications do you most admire? get that feed
    3. what are some fun things you are interested in? Google it &….get that feed
  2. Post relevant comments on others blogs.  Big NoNo: “That was a great article, Bob-thanks!”  (boring! & it does nothing for you & your future blog)  😉 – Total time: 30 minutes
  3. LinkedIn.  Yes, it is a big, fat Rolodex.  Ummm, why wouldn’t you want to be part of THE BIGGEST Rolodex in the world.  Remember, it’s not what you know, but who you know.
    1. Answers.  Answer at least three questions a week.  Could be all in one day – Total time: 20 minutes
    2. Ask a Question.
  4. Now stop. Evaluate. Is this for you? do you see the value of communicating online now? Investment for one week so far: 95 Minutes

Phase Two: Stepping in “it”

  1. Evaluate your commitment time.  Can you spend an additional 60 minutes a week blogging?  Can you see yourself contributing to the lives of others?  If not, that is OK!  Keep active in phase One & you will see the reward.
  2. What do you have to say?  Can you contribute to your readers in a way that is not pitchy?  Can you write with out selling?  What is YOUR value ad?
    1. fyi: my value ad to TSheets is that I represent the company when I go and speak to others about SM.
  3. WordPress.  Best blogging tool out there.  Huge possibilities to customize…for free.

Phase Three: Participating with “it”

  1. Tagging. There is a place for you to tag with those that are like you – promise.  Digg, Delicious. Diggo, Stumble Upon, Skirt…etc etc etc
    1. See what others are reading.
    2. Find new content to blog on
  2. Twitter.  Yes, this can be a HUGE time suck.  But it can also get you a job, get a new client, and find new friends.  Ask yourself this – how many 1:1 conversations do I have on a daily basis that can be observed by MANY.  One of those “many” might see something relevant in the fact that you just planted your organic garden & can’t wait for beet stew.  Will that fellow beet stew lover need your product? Meet for coffee (or webinar) and find out!

Weekly time Invested? Right about two and a half hours. What is your hourly rate?  What would this new marketing venture cost you a week? A month?
There is a ton to be said for having the right message, voice & touch out there.  This is where you want to invest your time in a coach, a marketing message or an industry expert.
If all you want to do is sell & pitch on any of these forums, please spend the $100+/hour and help someone guide you to see “it”.  Or not.  Marketing changes every 100 years, now is the time to start.

I could go on & on & on….but this is what a Social Media “Expert” would help you set up in a few hours.  I consider myself an enabler, not an expert – so I dish out for a latte.  🙂

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