Caffeinated Marketing

Gettting through all the noise, one cup at a time

Buzz Word of the week: Emerging Technologies July 20, 2009

The Twitter Watercooler - perhaps?

The Twitter Watercooler - perhaps?

When I started this whole “thing” that I have imersed myself in almost four years ago, we called it “New Media” (vs. Traditional Media).  We also called it “marketing on the web, but not banner ads”.  (That was a tough sell).

Then it morphed into “Social Media” which has stuck for about two years now…until just recently.

We are now at the stage where corporations are jumping on this awesome band waggon and realizing that “whatever” Media is not a fad and it does not mean that they must have a bitchin’ MySpace site (unless the corporate CEO has a band & they still have pie-in-the-sky dreams of making it big…dude) but they must be involved.

So why the new name?
According to one definition from Webster Social means: involving allies or confederates. But my favorite one is: living and breeding in more or less organized communities. That’s right, we are living & breeding for a common goal.  It’s who you know, and the more you know & breed with (or give them an opportunity to breed for you) the more opportunities will come your way.  Replace “breed” with “market” and you will get my gist.

So what is “Emerging Technologies”?
Per the all knowing, Wikipedia:

Emerging technologies are those technical innovations which represent progressive developments within a field for competitive advantage;[2] converging technologies represent previously distinct fields which are in some way moving towards stronger inter-connection and similar goals.

I feel as though companies think of the word “social” as a time suck. A waste of time.  What you do at 5:05 after you punch out and head to your local watering hole.  Or the voice in my head of some old crumudgen bald guy spouting “Son, you don’t go to work to be social…you go to work to pay the bills.”

@HollyEgg says: maybe social means “we don’t want to be human” in some companies defense, they’re so blarking boring they should be faceless.

Blarking Boring is hillarious but I am ok with “Emerging Techologies”…just get on board already!

When was the last time you made a deal where the ENTIRE conversation was 100% work.  Yea, it didn’t happen.  Why? We are social beings. We want to share, we want to converse. We buy, deal with, refer and promote those that we…..*gasp*…..can be social with.  Conversation is key. The more keys you have, the more deals you will close.

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Sales Techniques are a Changing June 10, 2009

Filed under: Tip of the Day — jenharris @ 11:31 am
Tags: ,

Three years ago, this is how you got a client in the digital age:

It starts with that awkard first meeting with a new person.  In one hour (and at least two inturruptions) you get to know them, their family, their business on a deeper lever (because I have obviously checked out their website) and they get to know you.  You might set up another meeting to discuss what opportunities you can provide for them.  You go back and you both dig deeper, ask more questions, and seek out the opinions of others.   Your second meeting (at least 3 weeks down the road) you talk about the kind of work that you can bring to the table.  You get them a proposal, they ponder, your email got lost, you send it again & they decide to go with someone they have known for years.  Crap.  At least 5 weeks down the drain.

Fast forward to today with relationship selling on steroids….social networking.

I get to know you and close to 30 other people on a daily basis on our social network of choice.  I not only talk to you about you, but others chime in and are willing to give me valuable feedback on you, your practices, your ethics, morals, client stories and what kind of people you REALLY attract. I know what you are accomplishing or struggling with in your business, the type of family outings you attend, what you are reading, “thinking” and discussing with others.  I am a fly on the wall.  When we meet for coffee, I can either bring a detailed, finite proposal to you (due to my in-depth knowledge of your business and character) or seal the deal right then & there (this is usually the case!).

Do you get the difference now?  Doing business is faster, more efficient than ever with social networking & helps everyones bottom line.  Time is money, money is time…don’t waste your time hunting down the clients who won’t give you money.