Caffeinated Marketing

Gettting through all the noise, one cup at a time

Local Bank Does Great Story Telling….until… July 23, 2009

Even though I am a preacher of social media, I do believe that there can be integration into traditional media, if done right.  There is a local bank that does radio spots of over a minute and tells the story of their customer.  I actually listen!

Brilliant!

If I was a business looking for a bank I would pick them based on their promotion of others (and of course I would ask around what bank my friends use and what their experince has been).  And then I would find out the real truth.

I was talking to a friend about this bank & how great it is that they promoted her business and it was such a great story.  Then she told me the truth…they are jerks and she was looking for a new bank – even after the “free” publicity and air time.

Wow. What Is the a negative cost per customer on that?  My friends “real story” will be the first thing I think of from now on when I hear people talking about business banking in general.

Lesson learned? You can talk a good game & try to cover up the facts with fancy talk, but when it comes right down to it, the truth will come out.  Wouldn’t it just be easier to treat your clients with respect rather than your marketing department trying to put rosy glasses on the general public?

Advertisements
 

Buzz Word of the week: Emerging Technologies July 20, 2009

The Twitter Watercooler - perhaps?

The Twitter Watercooler - perhaps?

When I started this whole “thing” that I have imersed myself in almost four years ago, we called it “New Media” (vs. Traditional Media).  We also called it “marketing on the web, but not banner ads”.  (That was a tough sell).

Then it morphed into “Social Media” which has stuck for about two years now…until just recently.

We are now at the stage where corporations are jumping on this awesome band waggon and realizing that “whatever” Media is not a fad and it does not mean that they must have a bitchin’ MySpace site (unless the corporate CEO has a band & they still have pie-in-the-sky dreams of making it big…dude) but they must be involved.

So why the new name?
According to one definition from Webster Social means: involving allies or confederates. But my favorite one is: living and breeding in more or less organized communities. That’s right, we are living & breeding for a common goal.  It’s who you know, and the more you know & breed with (or give them an opportunity to breed for you) the more opportunities will come your way.  Replace “breed” with “market” and you will get my gist.

So what is “Emerging Technologies”?
Per the all knowing, Wikipedia:

Emerging technologies are those technical innovations which represent progressive developments within a field for competitive advantage;[2] converging technologies represent previously distinct fields which are in some way moving towards stronger inter-connection and similar goals.

I feel as though companies think of the word “social” as a time suck. A waste of time.  What you do at 5:05 after you punch out and head to your local watering hole.  Or the voice in my head of some old crumudgen bald guy spouting “Son, you don’t go to work to be social…you go to work to pay the bills.”

@HollyEgg says: maybe social means “we don’t want to be human” in some companies defense, they’re so blarking boring they should be faceless.

Blarking Boring is hillarious but I am ok with “Emerging Techologies”…just get on board already!

When was the last time you made a deal where the ENTIRE conversation was 100% work.  Yea, it didn’t happen.  Why? We are social beings. We want to share, we want to converse. We buy, deal with, refer and promote those that we…..*gasp*…..can be social with.  Conversation is key. The more keys you have, the more deals you will close.

 

Brand Awareness is sooo 5 Years Ago July 12, 2009

Filed under: Tip of the Day — jenharris @ 11:29 pm
Tags:

Using Social Media and brand awareness in the same sentence is, in my humble opinion, a translation of “I don’t know how to use social media to connect with people, so I will just keep yelling at them with this new medium asking:

“HEY!! DO YOU WANT TO BUY MY STUFF?”

If your goal of any social media platform is to gain “brand awareness” and your strategy is to just put out updates on what the company is doing, you are making a huge mistake.  Who wants to listen to that? (my guess is you probably ignore that type of false engagement as well…why would your customers like it?)

Listen, listen and did I mention…listen?  Ask questions, embrace opinions, engage in dialog.  Be a HUMAN.

I understand having people know your brand, but wouldn’t it be better if those that really know your brand be the ones to sell it to their friends?  Brand awareness will happen through customer experience and those that will sell your brand are those with the best experience.  So, focus on their experience & the awareness will be authentic and real – not shoved down our throat.

 

Proud to be a Social Media Teacher March 3, 2009

Filed under: Tip of the Day — jenharris @ 12:29 am
Tags: , ,

 

The Perfect Image

The Perfect Image

Boise is a hotbed of teachers and eager students.

It seems as though everywhere I turn, someone wants to learn about social media & how they can take advantage of “it” for their business. WaaaHoo!  

And boy or boy – are there teachers everywhere now!  Not complaining by any means – I am thrilled that people are actually asking (and wanting to pay) to learn what I (and my band of brothers) were trying to teach people about 3+ years ago.

Thank you people for finally getting it and wanting to learn!  Where were you 3 years ago!   🙂

Good luck to all the SM teachers out there (*ahem* – including myself).  Students, please remember the technology you choose to use  is about step 4 or 5 in understanding why you should use one cool technology over another.  Anyone who says differently-be weary.

 

If I Were New to Social Media… February 4, 2009

Filed under: My Favorite Products,Twitter — jenharris @ 12:44 pm
Tags: , ,

I am thrilled to be speaking/teaching the basics of Social Media to the NetWorks! group today at the Sockeye Grill.
This is a value add for TSheets, so I am going to tell you how to get started with Social Media & the time it takes for one week.  (or I have plenty of friends that will charge you $100+/hour to get you going).
As I wrote last week, YOU are your marketing budget – this will be the best use of your time/money than any bus stop ad you will get.

Phase One: Getting “it”

  1. Google Reader.  Find your favorite people you love to read & be diligent in reading at least every other day.  Total time: 45 minutes
    1. who are the most influential in your field? get that feed
    2. what publications do you most admire? get that feed
    3. what are some fun things you are interested in? Google it &….get that feed
  2. Post relevant comments on others blogs.  Big NoNo: “That was a great article, Bob-thanks!”  (boring! & it does nothing for you & your future blog)  😉 – Total time: 30 minutes
  3. LinkedIn.  Yes, it is a big, fat Rolodex.  Ummm, why wouldn’t you want to be part of THE BIGGEST Rolodex in the world.  Remember, it’s not what you know, but who you know.
    1. Answers.  Answer at least three questions a week.  Could be all in one day – Total time: 20 minutes
    2. Ask a Question.
  4. Now stop. Evaluate. Is this for you? do you see the value of communicating online now? Investment for one week so far: 95 Minutes

Phase Two: Stepping in “it”

  1. Evaluate your commitment time.  Can you spend an additional 60 minutes a week blogging?  Can you see yourself contributing to the lives of others?  If not, that is OK!  Keep active in phase One & you will see the reward.
  2. What do you have to say?  Can you contribute to your readers in a way that is not pitchy?  Can you write with out selling?  What is YOUR value ad?
    1. fyi: my value ad to TSheets is that I represent the company when I go and speak to others about SM.
  3. WordPress.  Best blogging tool out there.  Huge possibilities to customize…for free.

Phase Three: Participating with “it”

  1. Tagging. There is a place for you to tag with those that are like you – promise.  Digg, Delicious. Diggo, Stumble Upon, Skirt…etc etc etc
    1. See what others are reading.
    2. Find new content to blog on
  2. Twitter.  Yes, this can be a HUGE time suck.  But it can also get you a job, get a new client, and find new friends.  Ask yourself this – how many 1:1 conversations do I have on a daily basis that can be observed by MANY.  One of those “many” might see something relevant in the fact that you just planted your organic garden & can’t wait for beet stew.  Will that fellow beet stew lover need your product? Meet for coffee (or webinar) and find out!

Weekly time Invested? Right about two and a half hours. What is your hourly rate?  What would this new marketing venture cost you a week? A month?
There is a ton to be said for having the right message, voice & touch out there.  This is where you want to invest your time in a coach, a marketing message or an industry expert.
If all you want to do is sell & pitch on any of these forums, please spend the $100+/hour and help someone guide you to see “it”.  Or not.  Marketing changes every 100 years, now is the time to start.

I could go on & on & on….but this is what a Social Media “Expert” would help you set up in a few hours.  I consider myself an enabler, not an expert – so I dish out for a latte.  🙂

 

You Have a HUGE Marketing Budget! January 21, 2009

That’s right, your marketing budget is HUGE…just as big, powerful & relevant as the big dawgs.

And here’s the catch….it’s your salary as well.  Marketing of the company is your time, energy, blood, sweat & tears of getting the story out about your product and/or service.

Here is what your Marketing line items should consist of:
Blogging, blogging, blogging & did I mention…blogging?  Don’t sell, tell your story & tell your customers stories.  Think NBC Olympic athlete profiles…how compelling were those? You watched those just as much as the actual event!
Post on other relevant blogs. Provide a story, thought or content, not just “buy my product”.
Join your local chamber & go to more than 1 event a month.  Continue the conversations online!

OnLine Networking:

  • LinkedIn “answers”.  There are people out there smarter than you.  Learn from them & be the teacher as well
  • FaceBook posts (don’t spam, inform)
  • Twitter (again, post relevant 140 words & don’t just say “hey, do you need my product?” How would you react to that?
  • Community/Forums: there are SO many out there that are relevant to you & your business.  Check out www.Lithium.com to see if they host an interprise community that fits your needs.

Real Life Networking:

  • Post Chamber Chatter: Tell people about your blog, that you Twitter, that you are on LinkedIn.  Invite others to discuss further topics online – where YOU are at!
  • TweetUps – join & then you will get it.
  • Check the paper – at least the online version…don’t kill a tree to drive to an event. 🙂

Resources
Go to www.hubspot.com & spend at least a whole day reading, learning & watching every single thing they have produced…even the funny stuff is good!  Be sure to check out their Friday webcast of what happened that week in social media – good stuff.

Is this a big no duh? Or is this an AhHa? Make use of your time and make use of the resources around you – they are powerful my friend.