Caffeinated Marketing

Gettting through all the noise, one cup at a time

How I use Utterli August 4, 2009

utterliAll the rage right now is Posterous for their backward cross posting aggrigation.  I love the premise & can’t wait to start using it, just other things to conquer right now (j.o.b being one).

The cross posting tools in Utterli are fantastic for sending text, audio, video & still pictures to your blog.  When we (Mike Boss & I) were at MPC Computers we used Utterli (what was then called Utterz) for this very reason to reach out to publication editors at one education/tech conference in particular.  Mike set up interviews with editors to talk about the changing hardware needs of the education market and where they saw the need for certain pieces in the future.  After the interview (which he recorded for a future pod cast) he would take a picture of the editor, with text & send a “voice mail” with-in 10 minutes of each other & it would show up on Mike’s blog as one post.

In doing this and nurturing other relationships via email and Twitter, Mike was able to get MPC off of the blacklist & get coverage in an industry magazine (physical & web) with-out “paying” for it.  Traditionally, MPC would spend their media dollars (around $250,000) to get the inside front cover of a magazine & a few banner ads on the website.  ROI sucked.  Honestly, I don’t know the end result ROI of Mike creating relationships…but it was a whole lot cheaper than $250k!

On a personal level, I use Utterli for my personal blog for the Grandparents.  I take pictures of the kiddos on my Blackberry & send it and audio to the family blog at least 3 times a week.  The kids sing Happy Birthday, tell of their first poops on the potty & I just recently let them jabber in the background for a few minutes on the ride home.  Grandma said she felt like she was in the car & how nice it was for me to share something like that with her.  🙂

How can you cross post to your blog to engage others on a daily basis & make them feel like they are “right there”?

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BlueLine Marketing Update July 29, 2009

BlueLinePeople are constantly asking me: What ever happened to everyone at BlueLine Marketing?  (and that is usually followed by “what happened TO BlueLine?” and “wow, you guys were WAY ahead of the curve“)

For those that don’t know: BlueLine Marketing was a word-of-mouth marketing company based in Boise, Idaho.  We were preaching, teaching & selling what is now Social Media to companies that “got it”…there were not many.  Things happened and doors closed in December 2007.

The Founders: (in alphabetical order)
Brian Critchfield: Director of Marketing at Boon, Inc.  LinkedIn:

Justin Foster
: Founder/Managing Partner at Tricycle Brand Development.  LinkedIn:

John Hardesty
: CEO & Co-Founder of Tricycle Brand Development. LinkedIn:

Brian Packer
: Director VP of Marketing at ZAGG Inc.  LinkedIn:

Soon thereafter: (in the order that I remember)
Erik Warila: Marketing & Communications at Micron. LinkedIn:

Tac Anderson
: Social Media Director at Waggener Edstrom.  LinkedIn:

Jen Harris
: My bio here. Looking to solve people’s social media woes, whether it be as an independent contractor or inside a really brilliant company that understands they need someone “on the inside” to move their social media needle.  LinkedIn: http://www.linkedin.com/in/jenharris

Mike Boss:
At Mike’s request: “It would be great if you would leave out the stuff about my time in rehab, although my two years as a soldier of fortune is OK.” No worries Mike, your secret is safe with me my friend.
Mike lost his job back in November as MPC Computer’s PR Manager, is currently taking the inspiration and tools he gained from his BlueLine days and applying is BYOM (Be Your Own Media) model to the creation of a social media association for independently owned culinary businesses (www.behindthemenu.org).  He remains determined that the business model for this endeavor should be as innovative as the tools and techniques that make it possible to begin with.  In the meantime, as a self-acknowledged unemployed bum, he believes you should feel free to buy him lunch whenever possible and at least feign interest in his goofy ideas.  His mother will bless you for those small acts of kindness.

Kristine Asin
: Marketing & Events Owner at StinaLu Studios.  LinkedIn:

Krissa Wrigley: VP Research & Evaluation for Idaho TechConnect

Rachel Wilson: Corporate Education Liaison at University of Phoenix. LinkedIn:

FlatPlanet People (web development company that was aquired by BL in 2006)
Sam Swenson: Founder of Socialplasam. LinkedIn:
Ben Whitaker:

So there you have it!
Did I miss anyone…is your job not accurate or detailed enough? (Mike is our writer, he is allowed).
I love everyone here, no matter what the past was. It was the experience of a lifetime that has allowed me to change the lives of others. xoxo, always.

 

We The Tweeple – Boise Style June 1, 2009

Filed under: People that are smarter than me — jenharris @ 11:35 am
Tags: , ,
Deacon Mike

Deacon Boss

My dear friend, Mike Boss, is now doing a 10 minute pod-cast series with local Boise Tweeple about…Twitter! More than 140 characters…with sound!

Yes, this is a bit of an ego push since Mike made me his first…but more of a thank you to him & a push for you to sample his amazing writing.  He writes & pod-casts about local eateries with Behind The Menu as well as writes about local businesses in TechTalks, blogs for the IBR, and is just an overall great guy.

Look out, he could be writing about you soon…and you will be glad he did.