Caffeinated Marketing

Gettting through all the noise, one cup at a time

Your Marketing is Just Like a Deep Clean May 18, 2009

When you clean your house, do you do the once a week, 10 minute, vaccuum to the edges and around stuff, kind of cleaning?  I do. Then about ever 6 weeks I move the furniture and find stuff that I missed weeks before.

Now don’t think that we live in an unkept house, because we don’t–you can’t even tell that we have three little munchkins running around–but they don’t clean in the corner or under the entryway table either.

When you market, do you just go to edges or do you go get those specks of dust hiding in the corner that really make a difference of knowing you hit the exact market for your product?  What do those specks of dust do and what do they represent?  You never just find one speck of dust, you find all the other specks of dust – JUST LIKE THEM.  You find a clump of dust, fur, hair, carpet fuzz & a lone Cheerio all in the same corner.  They represent the mother of all marketing niches: your perfect, hugely satifsfying, target audience of what makes an everyday clean a DEEP CLEAN.

What makes them the same? They ended up there and they are attracting stuff just like them.  You might have a Cherrio & carpet fuzz end up in the same place, but the point is–they ended up in the same place! And when you find it and clean it, that is when you get the uuber of all cleaning satisfaction!

Tip of the Day? Go to where your dust is and see who and what gathers there.  Engage with them in their territory, their comfort zone and talk their language.  If you continuously clean around the hiding places, you will never find that speck of golden dust that is YOUR perfect client.


Listening, Marketing & Your Customers December 30, 2008


sleepy-dayThere have been a bazillion and one blogs lately on what to do in 2009 to make your business better.  This one by Frank Martin of Marketing Magic is the best so far.  It goes with my philosophies and thoughts on how to be a better business owner and conversely how to be a better consumer (aka: don’t put up w/a bad experience, someone out there wants & respects YOU as a customer).


The sooner companies realize, internalize & react to the fact that the power is in the hands of the consumers now more than EVER, they will be a success-no matter what the market. 

Enjoy the read & if you are on Twitter, do follow him – great articles.  And his wife is really funny too!

Happy 2009 friends!