Caffeinated Marketing

Gettting through all the noise, one cup at a time

Listening, Marketing & Your Customers December 30, 2008

 

sleepy-dayThere have been a bazillion and one blogs lately on what to do in 2009 to make your business better.  This one by Frank Martin of Marketing Magic is the best so far.  It goes with my philosophies and thoughts on how to be a better business owner and conversely how to be a better consumer (aka: don’t put up w/a bad experience, someone out there wants & respects YOU as a customer).

 

The sooner companies realize, internalize & react to the fact that the power is in the hands of the consumers now more than EVER, they will be a success-no matter what the market. 

Enjoy the read & if you are on Twitter, do follow him – great articles.  And his wife is really funny too!

Happy 2009 friends!

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Top 10 Reasons Why Unemployment Doesn’t Suck December 8, 2008

Filed under: Tip of the Day,Unemployed — jenharris @ 9:46 am
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lovin-chocolateYea, that’s right, I said it, unemployment doesn’t suck.  
And here is why.

1.  I had time to get my teeth cleaned
2.  I had time to talk to my dentist about his marketing practices
3.  He had time to tell me that what he was doing, and what he was spending was a big waste
4.  We had time to chat about what they had done in the past (when they didn’t have any money) and who those customers are and why they have stuck around from the beginning
5.  I had time to think…wow, I should start my own gig!
6.  I had time to think of the possibilities of what I could offer to companies
7.  I had my ego lifted by those wanting advice (in exchange for lunch!)
8.  I had options
9.  I had the confidence to know that I could succeed on my own
10.  I had the ability to say no to job offers because I had figured out and knew to my core what I was good at & that I could make it.

What did I do?  
I decided not to go on my own.  
I decided to make a difference to clients wanting to build their business in a tough economic time AND make a difference with a product I believed in could be part of that equasion.

But…I do know that if unemployment strikes again, I will be just fine.

Tip of the Day
If you believe in a skill that you have & know that you can change one persons life, you can change many.  
Jump & ye shall succeed.

 

What is Social Media Worth to You? November 2, 2008

Filed under: SurveyMonkey,Unemployed — jenharris @ 3:52 pm
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I am at the beginning of week 3 of unemployment…still sucks, but we are looking at mission critical here.  What do we do?  Should I stay home w/the twins and still try to pursue something?  Or with a half dozen supporters so far, should I venture out on my own teaching Social Media to small/medium size businesses?

I put together a survey with SurveyMonkey to see what my peers believe the going rate is for a social media consultant.  I have pushed it out through Twitter and a lot of my gmail contacts.  LinkedIn & Facebook are next.  I am asking: what would you pay for someone to come in and either guide you into social media or help you intertwine it into your traditional marketing strategy?

What makes me different from the other local consultants trying to do the same thing?  My satisfaction comes from knowing that I have explained to people what social media tools are & which tools will benefit them in the best way possible.  I would love to help teach businesses how to use social media tools to connect with their current & future clients in a way that their competitors are probably not.  The result would be a more loyal customer (aka: repeat business) and if taken seriously a better ranking on search engines.

Again, thanks for taking the survey & I will post results by Thursday night at the latest.
-jen