I am preparing for an interview today & ran across Hub Spots Media Diagrams…that they ran across and posted 22 of them in May.
I did this diagram for MPC in October 2008, right before I was laid off (literally days before) and 2 months before they closed their doors. It was a very wide-reaching plan for the company social media plan that I was developing. The plan was rogue since the VP of IT didn’t believe in social media at the time and controlled the website, so this was our plan to go “out there” and make a presence for ourselves based on our new internal bloggers and the success of Michael Boss’ podcasts. It sort of reminds me of looking at my daughters writing two years ago and thinking “whoa, you have come a looong way baby!” But what is funny is that so many SMB’s are not even close to understanding how this non-linear approach works and how it can benefit their pipeline and business bottom line.
Thank goodness I save all my notes! This was originally white boarded, diagrammed out on paper then I believe I used Publisher to make it pretty…in a stick figure way. I printed this out quite large and wrote “THIS IS WHAT MY BRAIN LOOKS LIKE” where people passing by my isle cubicle could see it…
What I find funny two years later is how we avoided the MPC Corporate website so blatantly! Our “go to” web page all landed on Diigo. I would have to conclude that I wasn’t buying into FriendFeed at the time & I was seeing that Diigo was going to give us better SEO feedback. I was obviously throwing “everything” at the wall and hoping that one way would stick. It would have been so cool to ride this out…hopefully I have my chance here soon.
I love that we can all connect with each other in a way that makes the awakardness go away when you meet face:face for the first time. That is Twitter.
I love that the majority of people who try to tell you that you can make a gazillio dollars with Twitter in one month are outed, made fun of, blocked, mocked & sucomb to the mob that is Twitter. BoooYaaa! *she says w/all the thunder that is her inner Al Pacino*
HubSpot has come out wtth some very revealing Twitter stats that say 50-75% of users (in my oh so humble opinion) are not taking full advantage of communicating with current, potential & possibly disgruntled customers. Yea for us that are on! And, yea for anyone that might be teaching a Twitter Workshop in the next two weeks or so *cheese*.
So again, if you are using – great…take advantage of the relationships you are creating and keep listening! Just think if you would have gotten on this “blog bandwaggon” 4 years ago when the big whigs thought it was a passing fluke! 🙂
For anyone that says they are in or around marketing you already know about HubSpot.
If you are just diving into this “new media stuff”, I highly recommend you spend the day -yes, the day- reading their blogs & watching their weekly wrap up. You will be self-subscribed expert by the end.
First, check out this blog that asks the question and gives you a beautiful visual:
What are the best and worst marketing programs businesses have performed in the past year to drive sales leads?
The art is courtesy of Wordle & quite fun to play with and create your own word art for the day.
That’s right, your marketing budget is HUGE…just as big, powerful & relevant as the big dawgs.
And here’s the catch….it’s your salary as well. Marketing of the company is your time, energy, blood, sweat & tears of getting the story out about your product and/or service.
Here is what your Marketing line items should consist of:
Blogging, blogging, blogging & did I mention…blogging? Don’t sell, tell your story & tell your customers stories. Think NBC Olympic athlete profiles…how compelling were those? You watched those just as much as the actual event!
Post on other relevant blogs. Provide a story, thought or content, not just “buy my product”.
Join your local chamber & go to more than 1 event a month. Continue the conversations online!
LinkedIn “answers”. There are people out there smarter than you. Learn from them & be the teacher as well
Twitter (again, post relevant 140 words & don’t just say “hey, do you need my product?” How would you react to that?
Community/Forums: there are SO many out there that are relevant to you & your business. Check out www.Lithium.com to see if they host an interprise community that fits your needs.
Real Life Networking:
Post Chamber Chatter: Tell people about your blog, that you Twitter, that you are on LinkedIn. Invite others to discuss further topics online – where YOU are at!
TweetUps – join & then you will get it.
Check the paper – at least the online version…don’t kill a tree to drive to an event. 🙂
Go to www.hubspot.com & spend at least a whole day reading, learning & watching every single thing they have produced…even the funny stuff is good! Be sure to check out their Friday webcast of what happened that week in social media – good stuff.
Is this a big no duh? Or is this an AhHa? Make use of your time and make use of the resources around you – they are powerful my friend.