Caffeinated Marketing

Gettting through all the noise, one cup at a time

THIS is How A Business Uses Twitter January 28, 2009

What a great use of Twitter! A Houston coffee shop is now taking orders through their DirectMessage feature on Twitter.  What a great use of customer input AND actually doing something with it.

Howe are you using Twitter for your SMB?  If the first thing you say is “what if they say something bad about us”…the truth is, they probably are and the fact that you said that means you know your business is flawed & you just don’t want anyone to know it…yet, they already do.

Small businesses that are jumping in SM are seing positive ROI when they interact with their customers and just don’t pitch them.  This is absolutly KEY when considering using & engaging in Social Media.  Treat, serve & speak to your customers the way you want to be treated…Golden Rule  my friends -nuff said.

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How to Get Kicked Out of a Community December 5, 2008

imagesYep, I broke my own rule & pimped TSheets too much in the Intuit Online Community and almost got the boot.  I was called to the carpet by Amy on Tuesday & I about cried.  That is just not what I am about & not what I stand for.  I am constantly telling people not to sell on Twitter, FaceBook etc…yet somehow I got caught up in stretching how I should “advise” people on time tracking.  So sorry Amy.

I appologized to Amy up and down & she invited me to still contribute, but where it is more appropriate.  Yes, anything…let me preach not only the fabulous time tracking system that is TSheets, but let me teach others about how to use social media.  I contributed to a great post today that someone asked “how do I set up online networks”.  Golden.  I didn’t just give .02, but more like $3.50.  I have been wanting to write how I use the big 3: LinkedIn, Facebook & Twitter & I did so on this community.  

I really, really hope it helps people out.   I love this stuff & I want others to reap the benefits of it too.  My frustration lies in there are a ba-zillion people saying “get on”, “get communicating”, “be here”, “be there”…but for the common business owner, they don’t get the nitty gritty of what to say & how to say it.  It’s about the value-add that you are giving to people.  We know you have a product to sell, we get that…but how else can you contribute that will make my life easier & better?

So this tip of the day?  Don’t sell.  Contribute.

 

Twitter Correspondent & the How to Twitter YouTube Video November 25, 2008

Filed under: Twitter — jenharris @ 5:55 pm
Tags: , , ,

Twitter Correspondent Jen was at the scene!
On Election day 2008 I was thrilled to be part of our local Fox station as their Twitter Correspondent.  Instead of having that stodgedy old political professor (that we have seen way too much of), viewers were able to see me track the Twitter political conversations that were taking place online.

How it played out
We started out the night by having Shannon introduce me to the viewers & directing them to the Fox 12 web site so they could easily learn, step-by-step, how to sign up for Twitter.  Once the viewer signed up, their first follower was automatically @Fox12.  Even my mom down in Needles, California signed up!  Yet, I still don’t think she is following me.  Call me Mom, I will walk you through how to find & add me. 🙂

We interacted with current and new @Fox12 followers throughout the night.  The political questions Shannon asked on air were answered by our Twitter followers in the following segment.  Fox12 gained about 80 new followers that night in the two hour period that we were live and it looks as though they have kept that number steady since the election.  

Future of Fox12 & their Twitter?
They are currently engaging in the Twittasphere by sending out headlines (like most media is currently doing) but they really do “get it” and want to engage more in the future with their audience.  FINALLY!  🙂  

I really look forward to seeing them interact with their audience.  My suggestions to them?

  1. Host a Tweetup
  2. Engage in a bit more dialog and don’t just send out tweets (I know, I know: time)
  3. Bring in their advertisers & do a “how to” seminar that can make their message more 2.0 friendly (see “valuable”, “transparent”, “engaging”) to the young audience that they have.  (Not just Twitter, but how to use other social media tools too).  My prediction is this will not take away from their ad dollars, just add huge value and range to their advertisers marketing dollars.  
  4. Have Shannon, Dan, Shayne & etc all have their own Twitter accounts to converse with their viewers.
  5. etc, etc, etc….

What do you think?  
Do you think the melding of old traditional and new media will ever come together enough to engage the end users in a full circle media experience?  What is your ideal expereince with TV & social media coming together?  

Double Dog Dare?
And on a funny note – I was double dog dared by a few of my personal followers to say “pajamas”…yea, I totally delivered-thank you very much!