How can you, the local small business owner, use FaceBook’s “places” in your marketing mix? (when I say “mix” that means everything from how you answer the phones to how much you spend on a monthly basis for attracting new customers & of course keeping the oldie but goodies).
PLUG-PLUG: I SELL FOR CITADEL & WOULD LOVE TO HELP YOU DO THIS!
Here is how I would use FaceBook Places:
(of course I would have the following IN PLACE already…)
1. Great reputation already WITH OUT FaceBook
2. A scheduled and impromptu editorial & promotional calendar on what is communicated “out”
3. Policy & procedures on how to deal with negative nilly’s (be kind & treat others the way you want to be treated)
With the above…
1. Have a tool that allows you to see INSTANTLY when someone “checks in” with Places.
2. Do one of the following with-in MINUTES of #1-
a. respond to the person with a “Thank you! Be sure to sign up for our eNewsletter at the front desk with Alice – we give away all kinds of good stuff every month! If you tell your server ‘I love Kermit the Frog’, appetizers are on us! Cheers!”
b. go find that person, thank them, bring them a drink, a flower, a $5 off coupon, a hug…..do something! What kind of appreciation would YOU want from a place that you love?
Hind site is 20/20. Wouldn’t you LOVE to be that guy who discovered how to sell on the internet FIRST? This is that opportunity. FaceBook (along with the many other location base services) are figuring out how to tell you who your customer is, where they are & when they are ready to buy. Information is power – you are the superhero!
ESP with a tad bit of opt in voyeurism at its finest.
This post was inspired by an eMarketer interview with Emily White, Senior Director of Local at FaceBook.
A friend of mine recently told me that a local KTVB, channel 7 reporter did a story where the lead came from her mother-in-law. Is this normal? Where do reporters/journalists find stories at? Is it ethical to have your family be your leads on a regular basis? (From what my source tells me, this particular person does this quite frequently). hehe…I feel so rogue using the words “my source”.
Do you believe your credibility would be tarnished if people found out that you use your “real” family for leads?
What if you took that same zest for listening and did so with your Twitter or FaceBook audience? How many stories are you missing now because you are not listening? My thought is that your credibility would be a tad bit stronger and your stories more diverse! What are you missing by not listening and engaging with your audience?
I see the use of “extended family” being practiced at our local Fox12 station quite frequently. Quite often when they need an expert to comment on a story, it is a Twitter faithful who gets their voice heard. Thanks for listening Fox12!
This goes beyond traditional media outlets…if you are a flower shop here in town, what opportunities are passing you by because all you do on your social media networks is push your flowers and when you are open? Not very “social” now is it?
Lesson? Listen and participate and you will be listened to as well.
How to get a personalized FaceBook URL when they don’t offer one.
Thank You to Sascha Majcenic
There is no need to install a 3rd party application.
Facebook is not yet enabling “vanity” URL for your profiles but they “hope to make these URLs available (…) in the future.”
Until then you can do this:
1. Click on “home” then click on “profile”, you should see a URL like this in your address field:
2. Now copy that number, in this example 123456789.
3. The public URL for your Facebook page is then:
Put in your real first and last name in the above link and keep the hyphen as separator. Voila!
However, in order to be found by people who are not on Facebook yet, you would have to first make your profile publicly searchable by going to Privacy Settings -> Search.
When you have your personal URL, make it trackable baby!
Hint: Case Sensitive, took me 10 minutes to figure that out!
I use bit.ly & I can’t tell you how it has made my online life justifiable! You can customize a shortened URL, place it ANYWHERE you want (wordpress, FaceBook, Twitter (duh), LinkedIn, Communities etc) for optimal tracking. So if you are using anything BUT bit.ly, re-think & think how smart you will look when you can say “and then we received 80% of our hits from ONE post, which led to an increase in sales that day for a 45% conversion rate “.
Just saying, makes you look cool!