I am preparing for an interview today & ran across Hub Spots Media Diagrams…that they ran across and posted 22 of them in May.
I did this diagram for MPC in October 2008, right before I was laid off (literally days before) and 2 months before they closed their doors. It was a very wide-reaching plan for the company social media plan that I was developing. The plan was rogue since the VP of IT didn’t believe in social media at the time and controlled the website, so this was our plan to go “out there” and make a presence for ourselves based on our new internal bloggers and the success of Michael Boss’ podcasts. It sort of reminds me of looking at my daughters writing two years ago and thinking “whoa, you have come a looong way baby!” But what is funny is that so many SMB’s are not even close to understanding how this non-linear approach works and how it can benefit their pipeline and business bottom line.
Thank goodness I save all my notes! This was originally white boarded, diagrammed out on paper then I believe I used Publisher to make it pretty…in a stick figure way. I printed this out quite large and wrote “THIS IS WHAT MY BRAIN LOOKS LIKE” where people passing by my isle cubicle could see it…
What I find funny two years later is how we avoided the MPC Corporate website so blatantly! Our “go to” web page all landed on Diigo. I would have to conclude that I wasn’t buying into FriendFeed at the time & I was seeing that Diigo was going to give us better SEO feedback. I was obviously throwing “everything” at the wall and hoping that one way would stick. It would have been so cool to ride this out…hopefully I have my chance here soon.