Caffeinated Marketing

Gettting through all the noise, one cup at a time

Judging A Book By It’s Cover July 20, 2009

Yes, I do judge a book by it’s cover…actually in my case: Your Twitter by your Tweets

I was stalking going through who follows @BoiseHawksOC (Onalee Carson) when I saw that another local flower shop is on Twitter. Yea! So I thought.  Until now, @SlingFlower is the lone tulip in the garden in Boise on Twitter (from what I know, please update me if I am wrong).

So I think “Welcome @KaBloomofEagleto the TwitterVerse”…until I saw what they were Tweeting.  *sigh*  All “ads” stating what their hours are, where they are at, that….(shocker!) they are on FaceBook & that we should join them!  Why? To get more ads lambasted at us?

Here is what I suggest (and can we beat this dead horse anymore?)  Of course, this should have been answered in your social media strategy plan that you mapped out…correct?  😉

1.  Reach out to people through conversation (aka: JOIN IN!-the water is nummy)
2.  Tell us about your customers, not you. (any local “celebrities” just walk in the door?)
3.  Share your knowledge in flower-ese (I would love to know is it ok to put sugar in a vace of flowers?)
4.  *On the biz side* Search for people’s wishes online & connect with them and solve their problem. Search is the least used MUST-HAVE Twitter tool that is just not used.  Too bad, someone is getting your biz.
5.  *On the biz side* Randomly send flowers to a Twitter (or FB) user & see what happens.
6.  *On the biz side* Blog about your passion of flowers/arranging/seeing glee on others faces. (this content lives FOREVER on the web – always searchable)

Ok, that is enough – I can only give so much away…you know, being w/o a job and all.  🙂

Good luck KaBloom of Eagle – I wish you all the luck in your social media ventures – just don’t sell me. How you interact with me & others will sell you.

UPDATE: 7/21/09
Kuddos to @KaBloomOfBoise! She DM’d me (sent me a direct message through Twitter)  this afternoon and gave me permission to publish what she said.

KaBloomofEagleGood job paying attention to your Twitter stream & responding quickly!  Like anything it takes time to get started & “get it”…but once you do, your tweeps will support you!


Heeeeerrrr Mr. Opportunity! October 31, 2008

So there are opportunities out there in SM, some that I am VERY excited about that have even been created due to Twitter.

A very unnamed Twitterererer wants my help…and you WILL know about it.  ARGH! I am SO excited about it because it will amplify the world of SM here locally, bring some attention to businesses of the many possibilities & it might just produce something for the future for me.  Can not wait until they give me the “go”!

Quite surprising to me, I am getting some “shout outs” from people I highly respect in the world of SM.
Thank you to Michael G Cohen for the chance to be interviewed at TwitterViews w/the likes of Shel Israel. It goes live on Monday.

Earlier this week I DM’d Jeremiah Owyang letting him know about this blog…and he Twittered it out to his 14,198 followers.  I did the happy dance.  Thank you. 

I spoke to Steve Chazin again yesterday at  I inturruped his dinner in Floridia with his in-laws, sorry about that!  Funny thing is that he is there at the EduCause Conference as is MPC.  We were  going to educate show-goers on the MPC Community, but oh yea…I was laid off & it really is stagnant now. 😦  REALLY looking forward to another call with him.

Our local baseball club here as well as our hockey team have some great opportunities as well in the world of SM.  Todd Rahr & I have been in contact & we will touch base mid month.

My husband says to not give it all away (my SM ideas that is).  But what I am hoping will happen is that one of these companies will pick up on the idea that they need to hire me flat out or hire me as an independent consultant.  The search continues…in more way than one.