Caffeinated Marketing

Gettting through all the noise, one cup at a time

Your Social Media Family Wants you to Listen September 30, 2009

A friend of mine recently told me that a local KTVB, channel 7 reporter did a story where the lead came from her mother-in-law.  Is this normal? Where do reporters/journalists find stories at?  Is it ethical to have your family be your leads on a regular basis? (From what my source tells me, this particular person does this quite frequently).  hehe…I feel so rogue using the words “my source”.

Do you believe your credibility would be tarnished if people found out that you use your “real” family for leads?

What if you took that same zest for listening and did so with your Twitter or FaceBook audience?  How many stories are you missing now because you are not listening?  My thought is that your credibility would be a tad bit stronger and your stories more diverse!  What are you missing by not listening and engaging with your audience?

I see the use of  “extended family” being practiced at our local Fox12 station quite frequently. Quite often when they need an expert to comment on a story, it is a Twitter faithful who gets their voice heard.  Thanks for listening Fox12!

This goes beyond traditional media outlets…if you are a flower shop here in town, what opportunities are passing you by because all you do on your social media networks is push your flowers and when you are open? Not very “social” now is it?

Lesson? Listen and participate and you will be listened to as well.

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The Twitter Cess Pool August 27, 2009

Filed under: Tip of the Day,Twitter,What were they thinking? — jenharris @ 1:02 am
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Nice, Green & Gooey!  Jump In!

Nice, Green & Gooey! Jump In!

I write a lot about Twitter….as do a bazillion other people, but I had an Epiphany yesterday a while back that I haven’t seen anywhere yet…so please let me know if you think I am way off base or right on.

The Twitter Cess Pool
If you have an Auto DM set up to automatically follow anyone that follows you, have you ever thought of how many people are doing the same thing to you?
My guess is that you also just “push” info and don’t engage much, which means you probably don’t search for listen to people wanting & needing your help either.  Wow, can you say “missed opportunity”?

So, if you are guilty of any of this…either keep doing what you are doing & you will soon quit (C-Ya!) because you don’t “get it” and are not seeing any results from being on this Twitter thing….
OR
you will change your ways by getting a social media strategy, engage with people & listen to the public…aka: your current & future customers.

Good luck…and get in the pool with the cool kids, there is plenty of room!

 

Local Bank Does Great Story Telling….until… July 23, 2009

Even though I am a preacher of social media, I do believe that there can be integration into traditional media, if done right.  There is a local bank that does radio spots of over a minute and tells the story of their customer.  I actually listen!

Brilliant!

If I was a business looking for a bank I would pick them based on their promotion of others (and of course I would ask around what bank my friends use and what their experince has been).  And then I would find out the real truth.

I was talking to a friend about this bank & how great it is that they promoted her business and it was such a great story.  Then she told me the truth…they are jerks and she was looking for a new bank – even after the “free” publicity and air time.

Wow. What Is the a negative cost per customer on that?  My friends “real story” will be the first thing I think of from now on when I hear people talking about business banking in general.

Lesson learned? You can talk a good game & try to cover up the facts with fancy talk, but when it comes right down to it, the truth will come out.  Wouldn’t it just be easier to treat your clients with respect rather than your marketing department trying to put rosy glasses on the general public?

 

The Open Toe Shoe Pledge April 20, 2009

Filed under: Tip of the Day,What were they thinking? — jenharris @ 9:23 am
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Thank You to my fabulous friend Nikki Rae for passing this around via email every year…
Alright ladies, it’s that time of year once again!!! I think we need to be reminded of a few things. So my sisters, PLEASE, raise your big toes and repeat after me below…  

 

The Open Toed Shoe Pledge

As a member of the Cute Girl Sisterhood, I pledge to follow the Rules when wearing sandals and other open-toe shoes: 

I promise to always wear sandals that fit. My toes will not hang overand touch the ground, nor will my heels spill over the backs.  And the sides and tops of my feet will not pudge out between the straps. 

I will go polish-free or vow to keep the polish fresh, intact and chip-free.  I will not cheat and just touch up my big toe. 

I will sand down any mounds of skin before they turn hard and yellow.

I will shave the hairs off my big toe. 

I won’t wear pantyhose even if my misinformed girlfriend, coworker,mother, sister tells me the toe seam really will stay under my toes if I tuck it there. 

If a strap breaks, I won’t duct-tape, pin, glue or tuck it back into placehoping it will stay put.  I will get my shoe fixed or toss it. 

I will not live in corn denial; rather I will lean on my good friend Dr. Scholl’s if my feet need him.

I will resist the urge to buy jelly shoes at Payless for the low, low price of $4.99 even if my feet are small enough to fit into the kids’ sizes.  This is out of concern for my safety, and the safety of others. No one can walk properly when standing in a pool of sweat and I would hate to take someone down with me as I fall and break my ankle.

I will take my toe ring off toward the end of the day if my toes swelland begin to look like Vienna sausages.

I will be brutally honest with my girlfriend/sister/coworker when sheasks me if her feet are too ugly to wear sandals.  Someone has to tell her that her toes are as long as my fingers and no sandal makes creepy feet look good

I will promise if I wear flip flops that I will ensure that they actually flip and flop, making the correct noise while walking and I will swear NOT to slide or drag my feet while wearing them.

I will promise to go to my local nail salon at least once per season and have a real pedicure (they are about $25 or $35 and worth EVERY penny).

I will promise to throw away any white/off-white sandals that show signs of wear… nothing is tackier than dirty white sandals.

UPDATE:

Boise! If you want a Pedi, go see Dominique Naegele-Clifford at The 5th Street Salon Belgravia Building, 5th & Main. 343-3400.  You can also DM her @nique22,  10% discount for Twitter Friends…including @Oprah.  🙂

 

Where Did All The Sponsorships Go? November 26, 2008

Filed under: What were they thinking? — jenharris @ 5:50 pm
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Photo: Conservative22 via Flickr.com

It was announced this week that GM &Tiger Woods have parted ways.  I am sureTiger will do just fine on the financial and end of things, but GM isn’t looking so hotat this moment in time.

With the snowball effect, I will just call “the economy”, I foresee that Tiger will not be the only one to part ways with their sponsors in the upcoming months. 

I have always wondered what the ROI of sponsoring an athlete is these days compared to the days of “Just Do It”, “Bo Knows”, and of course “I am not a role model”.  Those days of branding, marketing, sponsorship, promotion and advertising are what shaped my decisions to pursue a Masters in Athletic Management, yet what I learned then is such a 180 of how to communicate with and influence your audience today.  

Sponsorship has been and always will be: “we support” and “we are attached” to this athete, event or cause, but it is obviously about the bottom line.  When an athlete signs on with company X to push their product there is the expectation that because they have securred the athlete, that it will have the Jordan effect and instantly boost sales due to being, well….attached.  Not true anymore.  

Even though the GM products that Tiger pushed influenced our rental decision (I call it “the car that Tiger drives” – I can’t remember the exact name), I see the demise of the athlete sponsorship in general.  Companies can not rely on athletes to be THE face of their company anymore, the ROI is just not there due to the flatness of the world as it exists now and will be from here on out.

What do you think?  Who will be the next big athlete to be dropped due to the economy?