Caffeinated Marketing

Gettting through all the noise, one cup at a time

The Twitter Cool Kids Moving On? April 20, 2009

Filed under: Tip of the Day,Twitter — jenharris @ 10:19 pm
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@ev & @Oprah...invading the cool kids space? Nah!

@ev & @Oprah...invading the cool kids space? Nah!

I am coming up on my Two year anniversary on Twitter…which means I an old in Twot years.

 

 

With Oprah (@Oprah) and Ashton Kutcher (@aplusk) stiring up the Twitter Pot, there has been a lot of Tweeting the past 5 days about how Twitter will now change.  Twitter is now “main stream”, “the media” and “corporate America” have FINALLY caught on about this Twitter thing.  Us early adopters (or as a very smart fellow Twitter friend called us – “the cool kids”) must move on and find the next “thing”.  

NOT SO!!

Remember, Twitter and social media in general is OPT IN!  Phew! We don’t have to listen, pay attention, acknowledge, go around, delete, fast forward or act on anything we don’t want to.  So let the spammers fall into the Twitter Cess pool and keep AutoDMing and AutoFollowing each other – they will all be rich in just minutes a day.

I am not moving on and neither should you.  Stick around and keep your circle. You don’t HAVE to do ANYTHING!  You can still hang out in your moms basement in your underwear and Tweet away, we will still love you.

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Really? Did you HAVE to Tweet that? April 15, 2009

Filed under: Tip of the Day,Twitter — jenharris @ 11:49 am
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I don’t get shocked easily & I am not a prude by any stretch of the word.  I can swear like a sailor, scratch like a dog, but I look damn good in 3 inch heels and  a smoking hot little black dress.  But why do you feel the need to swear IN CAPS due to issues you are having w/technology…dude, it’s not like you are in a plane that is crashing!

But I just saw this Tweet come through by @ScotteVest who lives in our great state of Idaho, but is not representing it well as a business owner at the moment.

 

Scott Jordan, CEOSCOTTEVESTFUCK! WEBSITE WENT DOWN- TOO MANY PEOPLE ON IT.

A few people have told me about this guy and what a hard worker he is.  He does EVERYTHING on his own & doesn’t really like to hand things off.  No worries, we are all controll freaks here and there – but now he needs help.

I wish him luck.

UPDATE 4/16/09: Scott’s comment is below, thank you.  I also received 2 other comments from Scott fans, but only posted one – I was actually thinking they were employees, but it looks like they are just fans.  I Want to post the Tweets that came through to get your .02…is he sorry? Was I off base? Is that really his handle?

SCOTTEVEST Got scolded for inappropriate language on twitter yesterday very sorry http://tinyurl.com/ce5x9d

phuc_head @SCOTTEVEST i don’t think you owe an apology for “inappropriate” language because some people cannot handle reading “grown up words”

SCOTTEVEST @phuc_head i agree but saying i am sorry for the few people that were offended is very easy

 

Twitter “Followers” Should Be WAY More Than Following April 9, 2009

I am having pain now! Please Fix

I am having pain now! Please Fix

The general consensious of the people writing the Twitter manuals on “how to” and “what is” appropriate in TwitterLand, might need to reconsider their follower/following number guidelines.  Those guidelines currently recommend that you should have about an equal portion of follower to following or else you are considered a spammer (following more than are following you) or a celebrity (have more followers than following).

Well, I think we can all be celebrities!

Corporations & brands that want to really be a part of the social media uprise, need to LISTEN & ENGAGE!  But, not in a spammy way.  Be there for us when we cry out & have a need.  Be there for us when we are talking about certain subjects.  Be there when we have a request or question about YOUR PRODUCT (or a competitors!-but be nice).

Because I have been on both the consumer side of Twitter & the represenative of a company listening for those cries, I give you my following examples: 

Me as the Consumer: Tuesday of this week @digitalvision tweeted out the following:

digitalvisionWebex, you and your non-sharable proprietary formats give me headaches

I responded that it was valuable info since I am in the hunt for an efficient webinar service.  We pinged back & forth a few times, and then-it happened.  @ooVooMarty chimed in and @’d me the following.

@JenHarris09 saw comment on webex, give oovoo a look, www.oovoo.co….

He was either searching for key words and or competitors and found our conversation.  He was not spammy, but very kind & gentle on suggesting that I check out oovoo.  

My Results: THAT my friends,is how you engage.  I pinged him back, said thank you for the OOVOO suggestion (which I have since checked out) and that I appreciated his engagement & am considering using!  (cost to Co? 2 min of his time to find & tweet me…ROI? Much better than a click through rate!)

When/If the ball is in the COMPANIES court (or is it, when the Twal is in the companies Twort?)

Me as the Company: For three months I was the Social Media Sales & Marketing Specialist for @TSheets.  I was all over Twitter searching for mentions, recommendations & critiques of @Tsheets.  I also searched keywords such as “time tracking”, “time tracker”, “time card” etc.  Since 60% of the current customer base was tech, it was a good place to look.

My results? Conversations with potential customers and engagement with those looking for help…in a NON-Spammy way of course.  Our Twitter follower numbers never dropped because I was human & respected peoples time.  I would read our customers blogs when they Tweeted them out and respond if I had something relevant to add (this is a WHOLE other blog on how a Social Media Marketer should engage in all platforms – stay tuned).

My Tip of The Day?  Use Search & Learn how to use “operators” well.  Don’t be spammy, be human, be helpful.  And Consumers, it is ok to have a skewed number of followers, if the man a caring company is listening in TwitterLand, it is better for all of us as consumers in the end.

 

Facebook speak is not Twitter Speak April 2, 2009

Filed under: Tip of the Day,Twitter,Uncategorized — jenharris @ 2:01 pm

A local friend, GenY’r and Twitter newbie, Tweeted out the following this morning:

is so thankful for her wonderfully supportive friends and family.

She speaks Facebook.

If she were to speak in Twitter it would have sounded like this:

I am so thankful for my wonderful supportive friends and family.

There has been a flood of Twitter newbies (all WELCOME!) lately from Facebook & they speak in FB which starts a sentence by saying: “Joe Schmo is” instead of Twitter’s question: “what are you doing?”  
I don’t know about you, but when I speak in 3rd person, I feel my DBQ # rise.  Sort of like Jimmy on Sienfield.

For those of us that speak to ourselves a lot (yes, A LOT) my guess is that we don’t say “Jen is bouncing a basketball”, “Jen is schoolin’ George…ah, look at Jen snap the towel at George.”  rather we would speak to ourselves as if writing in a journal.  “George is such a loveable dork. I think he likes the whole towel snapping thing.”  My advice?  Just write in a journal that just happens to be public on a mass (or as mass as you want it) scale.

What language do you feel more comforatable speaking in?  Is the learning curve shorter for the Facebook to Twitter crowd or vice versa?

Facebookers, welcome to this new medium, a new language & a new set of friends.  We want you here, we know you have something more important to say to & something more important to pass along than snowballs.

 

Twitter & WordPress are in LOVE! March 26, 2009

Filed under: Cool News (to me),Tip of the Day,Twitter — jenharris @ 12:50 pm
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Tweet!

Tweet!

It’s about time!

 

WordPress FINALLY has a Twitter widget that you don’t have to re-code someone elses tool & give up your 2nd child to do!

Whoo HOOO!

Love you WordPress, but this should have happened at least a year ago and should not have been so combursome for us non-uber geeks…but, thank you!  FYI: can you make it prettier? I bit 1.0 if you ask me…but I don’t want to look a gift bird in the mouth – again, thanks…but keep working on it.  😉

 

How to be Visually Stimulating on Twitter March 23, 2009

Filed under: Tip of the Day,Twitter — jenharris @ 12:27 pm
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Thank you Rochelle DeLong for the inspiration for this post.  Little Tid-bits here & there can make all the difference…IMHO that is.  🙂

Your Name

Or should I say: “YourName” and not “yourname”
I think you get the drift.  When picking out your Twitter handle, make it visualy stimulating to your brain…don’t make that poor little engine up above do any more work than it has to.  Capitalize like you usually would any other name so that when people are searching for you, they don’t see a gobbledegook of info.  Here is a quick funny from a forum of how web addresses should double check their capitalization wtih the same logic:

All of these are legitimate companies that didn’t spend quite enough
time considering how their online names might appear … and be misread.
These are not made up. Check them out yourself!1. “Who Represents” is where you can find the name of the agent that
represents any celebrity. Their Web site is http://www.whorepresents.com

2. “Experts Exchange” is a knowledge base where programmers can exchange
advice and views at http://www.expertsexchange.com

3. Looking for a pen? Look no further than “Pen Island” at http://www.penisland.net

4. Need a therapist? Try “Therapist Finder” at http://www.therapistfinder.com

5 There’s the “Italian Power Generator” company, http://www.powergenitalia.com

6. And don’t forget the “Mole Station Native Nursery” in New South
Wales, http://www.molestationnursery.com

7. If you’re looking for IP computer software, there’s always http://www.ipanywhere.com

8. The “First Cumming Methodist Church” Web site is http://www.cummingfirst.com

9. And the designers at “Speed of Art” await you at their wacky Web
site, http://www.speedofart.com

Let me start by saying that I am NOT a brain guru  by ANY stretch of the word, but I do understand how my brain sees things, therefore I am going to assume yours works the same way.  lucky you!

Happy Monday!

 

A Hands-On Twitter Workshop March 16, 2009

Filed under: Cool News (to me),Twitter — jenharris @ 3:39 pm
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Tweet!

Tweet!

I am thrilled to announc our first Hands-On Twitter Workshop here at Consilio (my new stomping grounds)!

This will be a class for those that say “I know I should be on Twitter, but I just don’t get how to use it” or “I want to use it better.”

WHO IS THIS? – SHOULD THIS BE YOU?
I met a guy Friday night at Red Sky PR’s one year anniversary party (Congrats Jess & Crue’ by the way!) who said he had 600+ followers & he doesn’t know what to do with them or how to communicate with them – this class is for you!

There are also a ton of people in Boise that I have started following lately that have less than 10 tweets out & very few followers…don’t be scared – once you get the how to’s & why’s down, you will see the light…aka: have that Ah Ha moment that I love so much! – this class is for you!

WHO THE HECK ARE YOU, JEN HARRIS, AND WHAT QUALIFIES YOU TO TEACH TWITTER?
Great question, thanks for asking!

Really hope to see you Wednesday or if that fills up another one in the coming weeks!
Facebook Invite: You can see the details here & link to the online sign up on EventBrite from here.

See you soon!
-jen