Lets get past all the mushy-mushy feelings I have for social media and the organic ways it can develop a sense of being one with your customer, and talk the down-n-dirty for those that write the checks, here is what I do. I’ve got your ROI right here….
I am your lead generator.
I am your online voice (which can not be fixed w/a bad product-the two have to be cohesive)
I am your pitch
I am the “social media babe” that will bring you the people that WANT to be sold to
(btw: thanks Tac Anderson for labeling me that back in October-makes me laugh)
I am the one that the people will turn to for help
I am the one that is NOT a banner ad
I am a human being that is in the right place at the right time to sell your product…but in a happy, organic, Jen-istic, non-pressure way. Shall we hug?
Because, who the hell wants to be sold to?
We want relationships, we want recommendations, we want real companies & not the (perceived or real) corrupt ways that have been running corporate America for WAY too long.
The power has turned to the people because of the internet and YOU CANT HIDE.
Social media will expose those that enter into the arena thinking of it as another notch on their marketing belt buckle. Those that opt in, listen, contribute & engage the customer…will win.
This morning we learned that one of our new sales queens, Britney Menzel, was offered a job with the Department of Labor. Funny thing is, she wasn’t even looking! How many people do you know have been offered two jobs in five weeks…especially in this economy!
She was like the rest of us, interviewing for as many jobs as you can, hoping & deciding to get one call back that would lead to at least one job offer…she was of course offered a job here at TSheets & she took it, then she received the call back from the Idaho Department of Labor & decided to take that yesterday.
We wish her all the luck & know that she will thrive in her new position!
So, I am still explaining what social media is, how to use it & how it really is a business tool, but I am SO obviously not the only one. There are a plethora of experts out there preaching, repeating, talking, linking and guiding others to the latest how to, what to, what not to, who to listen to etc etc etc.
I don’t want to regurgitate. But what I do want to do is teach & guide the “hands on” & the organic philosophy – in my own regurgitated words or own raw thoughts.
For those that know me, I am blunt…w/sugar sprinkled on top. I just want to help. A few months ago I put together a non-solicited plan for my local drive-through coffee shop. Ideas swim in my head all the time & I have to get them out or else I don’t sleep at night. Thank goodness I have TSheets where I can bounce ideas off the decision makers that believe in social media and the power of relationships that it solicits.
So, you can expect my thoughts on local & national marketing issues, campaigns, observations bla bla bla…but with a Jen twist. Cheers!
So, I love my new job. I love being employed. I love being busy & knowing that what I know can & will make a difference in a company. And that was my first day…today is day 2.
All 6 of us were in a impromptu meeting in the afternoon & I gave my opinion (I know, shocker!) on some marketing/sales thoughts. I gave my SM speal and was told w/smiles: that is what we hired you for! Big sigh! It is SO thrilling to know that a company believes in what I know & what I can accomplish.
I look forward to help building awareness (which of course leads to sales) of TSheets and what it can do for the business owner when it comes to ease of use, reporting & flat out a time saver. I look forward to coming up with results that will lead to ROI which will lead to so many nay sayers starting to blog & Twitter.