Caffeinated Marketing

Gettting through all the noise, one cup at a time

Your Social Media Family Wants you to Listen September 30, 2009

A friend of mine recently told me that a local KTVB, channel 7 reporter did a story where the lead came from her mother-in-law.  Is this normal? Where do reporters/journalists find stories at?  Is it ethical to have your family be your leads on a regular basis? (From what my source tells me, this particular person does this quite frequently).  hehe…I feel so rogue using the words “my source”.

Do you believe your credibility would be tarnished if people found out that you use your “real” family for leads?

What if you took that same zest for listening and did so with your Twitter or FaceBook audience?  How many stories are you missing now because you are not listening?  My thought is that your credibility would be a tad bit stronger and your stories more diverse!  What are you missing by not listening and engaging with your audience?

I see the use of  “extended family” being practiced at our local Fox12 station quite frequently. Quite often when they need an expert to comment on a story, it is a Twitter faithful who gets their voice heard.  Thanks for listening Fox12!

This goes beyond traditional media outlets…if you are a flower shop here in town, what opportunities are passing you by because all you do on your social media networks is push your flowers and when you are open? Not very “social” now is it?

Lesson? Listen and participate and you will be listened to as well.

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I Love My ShamWow! September 15, 2009

Filed under: Tip of the Day — jenharris @ 10:43 am
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Yes, I love the ShamWow.  If you are a parent with small kids and messy faces, you need the ShamWow.

My fabulous Mother-in-law bought them for us for Christmas this past year and my husband and I giggled…what on earth are we going to use these for?  We don’t wax cars (and according to my Dad, don’t use them on your car – it leaves a film) nor do we drink soda, so there is no chance of it spilling on the carpet – what do we do?  We put them in the closet and they sat for six months.

Our vacation this year was spent at my Mother-in-law’s in Steamboat Springs…and she had the ShamWow.  The little blue towels were being used as an all purpose kitchen towel mainly when it was wet.  We used them on the kids messy faces and they were hands down the softest, easiest way to clean a face and sticky hands after a meal.

When we got home, we broke the suckers out and have used them each and every day since.  They wash really easily and don’t fall apart.  The big yellow towel has been great to use under the dish drying rack as well.

Thank you Judy, sorry we giggled – we love our ShamWow.

 

The Twitter Cess Pool August 27, 2009

Filed under: Tip of the Day,Twitter,What were they thinking? — jenharris @ 1:02 am
Tags: , ,
Nice, Green & Gooey!  Jump In!

Nice, Green & Gooey! Jump In!

I write a lot about Twitter….as do a bazillion other people, but I had an Epiphany yesterday a while back that I haven’t seen anywhere yet…so please let me know if you think I am way off base or right on.

The Twitter Cess Pool
If you have an Auto DM set up to automatically follow anyone that follows you, have you ever thought of how many people are doing the same thing to you?
My guess is that you also just “push” info and don’t engage much, which means you probably don’t search for listen to people wanting & needing your help either.  Wow, can you say “missed opportunity”?

So, if you are guilty of any of this…either keep doing what you are doing & you will soon quit (C-Ya!) because you don’t “get it” and are not seeing any results from being on this Twitter thing….
OR
you will change your ways by getting a social media strategy, engage with people & listen to the public…aka: your current & future customers.

Good luck…and get in the pool with the cool kids, there is plenty of room!

 

Advertisers “Using” Social Media August 16, 2009

Wheres the Strategy?

Where's the Strategy?

Mashable reported the other day (while I was on vacation) about a study from the Association of National Advertisers came out with a study saying 66 percent of marketers are using social media. Socialmedia411 calls this BS, and I agree.

Saying you use social media because you have a Twitter account is like saying you market to baby boomers because you have pencils with your logo on them at the local all you can eat buffet.

My definition of “using social media” is that you either have a full time, professional, with more than two years experience (which is a lifetime in social media marketing) that is implementing a strategy…yes, a strategy.  Not just tactics.

You have goals, objectives, measurement tools and accountability.  You have the understanding that social media is NOT a tactic, but rather a culture that your organization has internalized, adapted and leads their industry as thought leaders.

Thanks for listening to my soapbox rant of the day.  Lesson? Have a strategy & take it seriously, this is NOT a fad.

 

Celebrities Want To Be “Normal” August 5, 2009

Filed under: social media,Tip of the Day,Twitter — jenharris @ 1:02 pm
Ashton & his Beautiful Wife

Ashton & his Beautiful Wife

With all the celebrities on Twitter lately communicating with fans and opening up to them (or volunteering to show their wife’s bent over tahookas in a bathing suit) I have come to the conclusion that Social Media has made celebrities “normal” and “normal” people have become the celebrities.  (btw: so so so jealous of the fabulous tahookas of Mrs.Kutcher – I will go work out now).

I personally do not follow all the “real” celebrities (ok, I do follow @Oprah, but what woman doesn’t? – btw: she is not very good at it…they need a SM strategist *ahem*) but I was researching a potential new follower and I saw that he mentioned that the REAL Ben Stiller (@RedHourBen) is now on Twitter.  He made me look.

Ben is REAL!  His URL goes to his company Red Hour Films, and a FaceBookaccount and a YouTube channel where he posted a video about him entering into social media to share his life.  But in a classic Ben Stiller, smart arsh kind of way – he draws the line.  That line is drawn when you meet his “family”.  Pretty funny stuff!  Looking forward to more videos.

I remember seeing a post when checking out Mrs. Kutcher (I was probably unemployed at the time & had to do SOMETHING in-between popping BonBons & doing my wifely duties, like dusting) where she Tweeted that she was at a certain airport in a certain wing waiting for a plane…and if you wanted to come over and chat, please do!  ARE YOU KIDDING ME?  A CELEBRITY WANTING TO ENGAGE WITH NORMAL PEOPLE?  Very cool. I would love to know if anyone grabbed a cup of coffee, came over & starting chatting with her.  She wants to be normal. She wants to talk about her kids, her husband, the beautiful days in Idaho…she wants to engage.  Fantastic.  It makes us “normal” people want to reach out and discover how “normal” you really are because all the proclaiming to be “normal” on tv just doesn’t cut it…real encounters justify it.

Now on to the once “normal” people who are now celebrities.  Can Gary Vaynerchuk go anywhere (or get up on a stage) and not Crush It?  Or what about Chris Brogan getting all kids of free-bee stuff because he will blog about it?  (yes, that was a hint of jealousy).   Granted, both of these guys are in my twisted little social media circle – but it exists in all circles.

As a business owner…who are your celebrities?  You? Your chef?  Your copy machine guy?  We are human beings and are curious by other humans.  We want to know what is going on, we want to know what you are doing (“real” celebrity or not).  When we make these connections with others, we feel more compelled to reach out, help, talk to and assist those that are like us.  Reach out to your customers, be normal, be human & you too could be a “normal” celebrity.

 

My First Zemanta Post August 1, 2009

Filed under: Tip of the Day — jenharris @ 4:05 pm
Tags: , ,
Image representing Zemanta as depicted in Crun...
Image via CrunchBase

I have known about Zemanta for quite a while & heard about Live Writer about a year (?) ago…and here I am, late adopting.  I am writing this in LiveWriter & I am not sure where Zemanta comes into play…it won’t completely download & says their are errors…help would be nice.

What do I want to accomplish? I want to find other interesting people that like to help companies getting on this Social Media train….and not coddle them.  I like to hold hands, but I will be harsh, critical & then we will hug.

🙂

Not sure I see the purpose of LiveWriter so far…kinda looks like it does exactly what the back end of WordPress does…hmmmm.

Ohhh, this is My First LiveWriter Post, not Zemanta as stated above: cant change that though. that sucks.

The “edit, preview & source” buttons are a good idea & fairly quick.  I like that.

I think I am a moron…..I don’t see a publish button. ARGH! help!  Oh, wait, I see it….wow, this is a program downloaded on my system….I haven’t done that in a while.  When I look at the top of my screen, I expect to see my browser stuff….not this. Interesting.

Ahh, just figured this out….LiveWriter are for those on Drupal and want the WordPress feel & ease.  Got it!

Thanks for any help friends. xoxo -jen

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Why a Newspaper Should Hire “The Enemy” July 27, 2009

Going back almost four years ago, I was considered one of the the anti-traditional media people here in Boise.  What ever happened to everyone at BlueLine Marketing anyway?  😉  (Tac, I think the post needs to be updated!)

We were shakin’ things up…granted, we burned bridges, ticked off a few traditionalists, but hopefully (hindsight is 20/20) we made people think.

**Hi, my name is Jen & I am here to tell you – I no longer carry matches.**

I have always thought that there is a way to integrate traditional media and social media to make things “work”.  “It” is more than the medium, “it” is the messaging, the voice, the integration, the culture & how IT can be sustainable through the lifespan of the company.  If your messaging says one thing & you deliver another…you will be found out & fail faster with social media than any other medium out there. (anyone can buy an ad that says “we have great customer service” but it is the public who will determine if that is true through the actions of the customer).

Newspapers are failing and losing money (notice, I didn’t say dying) and they need to figure out where their revenue is going to come from.

Are they going to be paid for their content? Sorry – a little late.  One domino fell prey to the “free newspaper online” gig & they all fell – not going to go back on that.

Are they going to keep raising ad rates and give them more “value” by also giving them ad space as a banner ad online?  Yes, this has been happening for 10+ years…but revenues are still down.

Are they going to hire the bridge burners Social Media people and build a value ad program that will teach local SMB’s how to use social media to work to their advantage while using traditional media as another (not ONLY) tool to market their business?  These can intertwine so easily!!!  My head is spinning with ideas…and I am not going to give you any of them.  🙂  If you are reading this and know of a newspaper/tv/radio station that is hiring and wants these ideas (oohhh, and wants to pay me)…you can get ahold of me in a plethora of ways.

In order to get to sleep tonight, I am going to go put these ideas on paper (to burn later if needed) so I can get them off my brain.