Caffeinated Marketing

Gettting through all the noise, one cup at a time

Publishing Your Blog with a Plan February 24, 2010

Filed under: Free Ideas,social media — jenharris @ 11:17 pm

Because of this social media frenzie we are all experiencing, there seems to be a flood of info out there – if you and I were editors of a magazine, we might be fired for our disorganization and lack of flow from page to page.

I admit, I don’t have a personal social media plan (other than getting hired somewhere) but if you are a business and have publishing rights (blog, FaceBook, Twitter, yadda yadda yadda) you should know what is going to be published and where it’s going to be published (because it doesn’t belong everywhere) for the next two to three months.
Here is how I have done it for multiple clients:

I do a POST strategy that solely belongs to the authors of Groundswell: Charlene Li & Josh Bernoff.

It takes about 2 hours and my clients have come out with blog topics for 2-3 times a week for about 8-10 weeks.

After you have organized your blog posts that correlate with your industry, put them where it is appropriate.  Please, please, please: don’t put it everywhere – it doesn’t belong everywhere.  If you haven’t figured out WHERE you belong or WHERE your customers are at – I can help with that too.

How do you come up with your blog posts? If you had a schedule, would it be easier?

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One Response to “Publishing Your Blog with a Plan”

  1. Schedules are great starting points – I, too, work schedules into my client’s overall strategies – but it’s important to remember that adjustments, additions or deletions from the “hard copy” may be necessary. Changes occur, often overnight, and content needs to be responsive to those changes so that the posts remain relevant.

    @LisaDJenkins


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