Caffeinated Marketing

Gettting through all the noise, one cup at a time

Publishing Your Blog with a Plan February 24, 2010

Filed under: Free Ideas,social media — jenharris @ 11:17 pm

Because of this social media frenzie we are all experiencing, there seems to be a flood of info out there – if you and I were editors of a magazine, we might be fired for our disorganization and lack of flow from page to page.

I admit, I don’t have a personal social media plan (other than getting hired somewhere) but if you are a business and have publishing rights (blog, FaceBook, Twitter, yadda yadda yadda) you should know what is going to be published and where it’s going to be published (because it doesn’t belong everywhere) for the next two to three months.
Here is how I have done it for multiple clients:

I do a POST strategy that solely belongs to the authors of Groundswell: Charlene Li & Josh Bernoff.

It takes about 2 hours and my clients have come out with blog topics for 2-3 times a week for about 8-10 weeks.

After you have organized your blog posts that correlate with your industry, put them where it is appropriate.  Please, please, please: don’t put it everywhere – it doesn’t belong everywhere.  If you haven’t figured out WHERE you belong or WHERE your customers are at – I can help with that too.

How do you come up with your blog posts? If you had a schedule, would it be easier?

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Attract People On FaceBook, Don’t Annoy Them February 8, 2010

Filed under: Tip of the Day — jenharris @ 11:16 am

I am sure you have heard: “Don’t Try to Attract People, Go Where The People Are” (aka: get your tail on FaceBook etc)

I complained recently that there are certain individuals out there who are sub-contracted by businesses to RUN their FaceBook & Twitter accounts.  From our similar “circles of influence” I have heard people complain that his one person’s followers are getting pretty annoyed of getting a Fan Request from every new client of theirs.  Kudos to the businesses for trying something new – boooo for letting someone “do it” for you. Would you let this same person represent you at a meeting with the press or your board of directors?  Nuf said.

So the question for the person that doesn’t know and/or understand these social marketing ways is: If I “go” where the people are at, how do I attract them with-out annoying a bunch of people?

Here is what I would do if I were a business owner and wanting to get on FaceBook and Twitter (of course I have done a strategy to decide if these are the right outlets for my customers):

1.  Make sure that my current customer lists are up to date and include all the vitals:

  • Name, Physical Address, Phone Number of Choice, eMail, FaceBook, Twitter Handle

2.  How do I make sure I have ALL THIS before I start on the social sites? ASK.  Have a conversation with your customers in person or via email and tell them you have a plan to be on FB etc in the next month & you want to make sure that you have all info ready to better serve the customers with support,  promotions, contests, stories etc.  (which of course they will have the option to opt-out of being sent info via FB)

3.  Have a plan: strategy (includes Who, Why, What you want to accomplish, Who else is on board (can you use co-op dollars?) What kind of response time will you have, How will you deal with negative comments?)

4.  Now share this plan with your customers via your updated email list.  Let them be part of the process, let them Opt-Out!, Ask them what they want to see from you (and don’t see…because we have all seen and received crap from being a “fan” of someones business that sends you 2 messages a day).

5.  After you have refined your plan (set a timeline for feedback/ideas), set up your accounts.  Have a reason for people to “fan” you (contest, feedback, discount etc)

6.  If you have a personal FaceBook account, don’t invite everyone (this would be the ANNOYING part) but do post a note and a link saying “I now have a fan page for my business where my goal is X, if you would like to become a fan, thank you – if not, I totally respect that!”  You get the idea…treat people the way you want to be treated.  Unless you are an arrogant jerk with a chip on your shoulder thinking that the world owes you something…and everything YOU post anywhere is relevant – ummm, never mind.

Good luck and don’t be afraid to ask questions to those that are doing a good job – learn from others mistakes and successes!

 

Social Media Etiquette February 6, 2010

My husband is always giving me a hard time about how many friend requests on FaceBook that I just let sit.  I have been giving these  “friends” a chance to interact before I let them into my life,  but it just doesn’t happen…so NO MORE!

Twice I have posted on FaceBook that if you are not family, a current or past-life friend or someone that I just met In Real Life – I expect a note from you explaining who you are, why you want to be “friends” and where we might have met if my little brain forgot (coffee doesn’t cure all people!).

If you were to go to a real life networking event and went around slipping your business card into people’s back pocket – would you expect them to call or interact with you? So why is it ok online? It’s NOT! Please reach out to the people you want to befriend – it’s quality over quantity.

A quick note would go something like this:

“Hi Jen! We haven’t met before, but so-and-so said you were super funny and a rockin’ Mom so I thought we could get to know each other better.  Happy Tuesday!”

This goes for LinkedIn as well – it’s just plain common courtesy!

Another tip: write a note BACK to the person who wants to be your friend – again, think “what would I do in real life?”