Caffeinated Marketing

Gettting through all the noise, one cup at a time

Jen’s New Marketing Plan December 14, 2009

Filed under: Cool News (to me),Free Ideas — jenharris @ 10:59 am
Tags: ,

Dear Santa:
All I want for Christmas (in my chosen *crazy* profession of course) is a job.  Maybe start out part-time, 2 or 3 days a week (M-W-F or T-Th is best for the twins, so that they can be enrolled at Challenger…you know, to start their brilliance) and do for a company “that social media thing”.  Strategy, implementation and education is what I am good at and I know if I could just get my foot in the door, I can and will make a difference.
All My Love,
-jen
@jenharris09

This wish got me thinking…why can’t I be the Santa that grants wishes?  And here is where Jen’s New Marketing Plan could be filled with pixie dust or flat-out brilliance.

I am giving it away.

I have no desire at this point in my life to run my own business.  I have no desire to stress over the tax man.  I do have the desire to help others – so I am just going to do that & believe that Karma will take care of things.  No need to buy the cow, the milk is now free.

Here is how it will work:
You need to know how this “social media stuff” works beyond how to get on FaceBook and Twitter.  An actual social media strategy with goals & objectives that go beyond getting tons of  people to be your friend – I can help you.
You want to start a blog (or have the capability to do so) but have writers block – I can help you.
You need to know WHY you should be creating content over buying ads & offering coupons (or why/how to integrate that into a…..STRATEGY!) – I can help you.
You need to know where all these customers are “at” and how to get them engaged with your company – I can help you.
You just need the basics of how to work the tools – I can help you.

How I get P-A-I-D
Buy me coffee, lunch for myself and the twins and possible admission to Rafiki.  Another good location is The Merc at Hidden Springs.  Since I am turning over my knowledge to you for caffeine and chicken nuggets, I am guessing an occasional interruption from a 3-year-old will be worth it.  Let’s plan on 2-3 hours.

What’s in it for Jen?
Karma my friend.  That and a good recommendation or two or three or ten.  My goal is to get that job with-in a marketing department of a larger company that understands a social media marketing person is just as important as the media buyer.
I am enjoying being a mom-at-home with the kids, but I miss “it”- I miss being in the thick of things.  If this Karma job doesn’t come around for a year, so be it…but if I can help people in the meantime (and get me some free coffee) I will be satisfied and I will quit having marketing dreams about your business.

Be my Santa…give me a call, leave a message here, send smoke signals…just get a hold of me – I can help you.
xoxo
-jen

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Getting High On Marketing December 2, 2009

Filed under: Uncategorized — jenharris @ 10:57 pm

I just had a LinkedIn aquantance ask me to give him some tips on Twitter & I banged the following out in 10 minutes:

Hey there- What is your handle? I am JenHarris09.
1. See if you can land JoeBob as a handle or Joe_Bob or JoeBob09 (09 used as example of some number…or as a friend of mine did it just to mock me!-funny!)
1A. Make sure your profile is completely filled out. Where you are at (boise) at your URL, a bio that makes you human – not a sales guy.
2. Find locals through lists (you can look on my account and either follow that list and/or (and is best) follow Boise area people).
3. Find locals through http://wefollow.com/. “register” yourself under three tags. Boise or Idaho is best then your profession as well. Then follow all those in the tags that intrigue you for your biz.
4. Tweet that you are in the process of starting your account, you are eager to go to your first TweetUp (@Boise_TweetUp) and wanting to help them with their cell phone woes.
5. Listen/search & set up RSS for those people having woes: go to search.twitter.com (this search can also be done through your twitter home page – but search.twitter.com is better. The search.twitter is just like google-type this in – near:boise “cell phone” . it will search in the boise, idaho area for the words “cell phone”. so whatever words you put in, it will search for & update – you can then get a feed for that (rss) and plunk that into your reader…google reader is best. if you don’t have a reader, just keep checking back to search.twitter.com
6. Listen/search & engage in OTHER conversations more.
7. Listen/search, engage and solve.
8. Listen/search, engage and share.
9. Local Twitter Cell Phone rock star you will be! 🙂
10. Be honest, don’t pitch, be personal (twitter is not your personal billboard) and again, don’t pitch. Think of Twitter as a big room of people where you are getting to know them. You don’t shove your biz card in their hand and walk away, don’t do that on Twitter (or any SM site). There is a reason why they call it “social” marketing! 🙂 Good luck – hope that wasn’t overload.
Just get on & get going!
-jen
PS: Great site for Twitter apps that will give you a bit of overload: http://oneforty.com/

I am currently feeling a bit high.  I LOVE helping people discover,  learn and understand why Social Media is so vital to business.
Dear People, someone please hire me…you will NOT be sorry!
xoxo
-jen