Caffeinated Marketing

Gettting through all the noise, one cup at a time

Top 5 FaceBook Marketing Do’s October 19, 2009

Filed under: social media,Tip of the Day — jenharris @ 2:26 pm

1.  Do think outside of your “well, this is what I would do with traditional promotions…it has to work the same on FaceBook, right?” box.  Don’t be a one hit wonder with the SAME PROMO over & over & over.  Branch out my friend, how ELSE can you interact (meaning more than ONE way) with your current & potential clients?

2.  Do send a thank you (and a coupon or customer of the day award or business spotlight) when you receive a friend request…they friended YOU, not the other way around…don’t you think that should be treated with a bit more special sauce?

3.  Do think.  If you are a daycare, don’t talk to people (as the daycare) about the type of drinks you had and how wasted you were the night before.  Come on…really?

4.  Do Interact, interact, interact.  That’s why it is called “social” networking…not “billboard” networking. (see a funny blog from Lisa D Jenkins here that states the ugly truth).

5.  Do have a reader that has a file of all your “friends” blogs.  What a great way to promote your clients and introduce them to others?

6-10.  What do you do on FaceBook as a business that helps promote others or your own business that is not icky and intrusive?

xoxo
-jen

 

Twitter Lists: A Great Idea

Filed under: social media,Twitter — jenharris @ 10:23 am
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I discovered the “lists” feature on Twitter the night it came out…I was “working” – which is difficult to justify when you are unemployed, but I was busy for some reason!

Basically, a mini (but better in its own way) version of a FANTASTIC feature of  TweetDeck, lists!…it’s about time!  I love that you can make the lists public or private.  One of my categories is “BrandsILove” and the fact that ones ego can see how many lists you are on & who they come from, make Twitter even more of a social platform than before.  (I am working on all my lists every day…currently there are only 4 in my “BrandsILove” category).

I was notified by Richard Newman that you are only allowed 500 people per list – honestly, another great idea.  I am a believer that Twitter should be a place to gather & get smarter through the plethora of information that comes through on a minute-by-minute basis  On the business side: Twitter is a place to get to know your current and future customers.  It is not a place to spew the exact same message you put in a mass email or a billboard.  It’s called “social networking” for a reason.

Thank you Twitter for advancing and making the Twitter experience better for all.  TweetDeck is FABULOUS, but it drains my little 4 year old system to where I can not run many items w/o ‘ol Bessie shutting down, so this is great for those of us that use Twitter.com 90% of the time.

Next on the list? I would love to see an on/off button to auto refresh.  Why on/off?  Sometimes I don’t need the distraction of the auto update (ahem: TweetDeck) but it would be great to have for @’s and DM’s.

Cheers!
-jen

 

How to Speak To A Gen X’r: Copy and Design October 14, 2009

Filed under: Uncategorized — jenharris @ 1:17 pm

Yes, I DO hate my bank's checking account!

Yes, I DO hate my bank's checking account!

My husband brought home a bank flyer from Addison Avenue, his credit union at HP. (bad cell phone pic on left) and I fell in love with the marketing due to the copy and the design.  Not the offerings (not yet, at least).

I love this marketing and I want to share with you why: I am a Gen X’r gosh darnit and I am sick of seeing marketing material geared to the Boomers-this is FOR ME!!  When I first read the copy, I had to smile and say “all right, all right, all right!” (And if you say it like David Wooderson, even better).  There is nothing on this that would appeal to my parent’s generation. No fluffy words, no coddling about how I am important to them nor that they know who keeps them in business.  All that fluff is just that-a bunch of fluffy no duh.

My friends are going to tell me the soft mushy stuff about a business – I want to know if you know me & what I am going through. Case in point:

“Admit it, you hate your bank’s checking account – it’s time to kick the habit”.

YEA! Tell me like it is!  It’s about time!  The inside copy is just as real when it comes to their offerings about ATM Fees compared to the other guys (aka: the same bank I had in college):

“Get real. We refund all the ATM fees you incur, so you can use any ATM in the US for free.”

Yea, get real big banks! Quit filling me with your magic marketing words that doesn’t distinguish you between every other bank nor me from every other person out there.  Reality is: all banks do the same thing. They keep your money, lend it out and you get the priviledge of keeping it there between pay checks.  But they spoke to me in my language – a no BS, give it to me the way it is, kind of way.

The colors: wow, the colors. It’s a cross between a Pottery Barn catalog (nummy) and a what a hip, post-grunge bar would look like. Boo-ya.

Be real or be the same. I don’t even have to go to the website BankIntervention.com to know that this is the bank for ME!! Thank you Addison, you are speaking my language, reality. (Pretty funny stuff though:  “I learned it from YOU Dad, I learned it to you”) – beautiful.

By the way: this type of marketing is NOT for every business…but Addison has specifically and with-out a doubt decided to go after a demographic that is ACHING to belong to something and have something of our own.  Kudos.

Addison

 

Kuddos to WalMart October 12, 2009

Filed under: My Favorite Products — jenharris @ 2:15 pm
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To my shock and preconceived notions that I have of WalMart, I was pleasantly surprised on my not-so-common shopping trip to the giant superstore on Sunday.

I was power-shopping with three kids (I had miserably failed the previous day and turned around with-out anything in my cart) and I was determined to get my stuff and get out.  First on the list: a shelf that stuff can also hang from (similar to what I did in my daughters room the week prior).  I was looking and looking and looking…and then a WalMart employee actually stopped and asked ME if she could help me find something!!!!!  I explained what I needed and she took me 3 isles over to EXACTLY what I was looking for…I got help at a WalMart with out asking for it! Wow.

Our list was now complete, kids were doing ok and we headed for the check out.  The twins were in the basket (hint: the carts where toddlers can “drive” and not disturb me- IDEAL, just so you know) and the new shelf and eggs were below out of reach of a disaster in the making.  There was a guy waiting, we pulled up and unloaded.  He checked the eggs…one was seriously broken.  He looked at my situation & deep into my eyes of “awwww maaannnn!” and said: “how about 11 eggs for free”.  I wanted to kiss him.  What a great idea – taking care of me, when I needed taken care of.

I will seriously re-consider my aversions to WalMart and take advantage of future interactions with nice employees.  Thank you WalMart.