Caffeinated Marketing

Gettting through all the noise, one cup at a time

Your Social Media Family Wants you to Listen September 30, 2009

A friend of mine recently told me that a local KTVB, channel 7 reporter did a story where the lead came from her mother-in-law.  Is this normal? Where do reporters/journalists find stories at?  Is it ethical to have your family be your leads on a regular basis? (From what my source tells me, this particular person does this quite frequently).  hehe…I feel so rogue using the words “my source”.

Do you believe your credibility would be tarnished if people found out that you use your “real” family for leads?

What if you took that same zest for listening and did so with your Twitter or FaceBook audience?  How many stories are you missing now because you are not listening?  My thought is that your credibility would be a tad bit stronger and your stories more diverse!  What are you missing by not listening and engaging with your audience?

I see the use of  “extended family” being practiced at our local Fox12 station quite frequently. Quite often when they need an expert to comment on a story, it is a Twitter faithful who gets their voice heard.  Thanks for listening Fox12!

This goes beyond traditional media outlets…if you are a flower shop here in town, what opportunities are passing you by because all you do on your social media networks is push your flowers and when you are open? Not very “social” now is it?

Lesson? Listen and participate and you will be listened to as well.

 

I Love My ShamWow! September 15, 2009

Filed under: Tip of the Day — jenharris @ 10:43 am
Tags: ,

Yes, I love the ShamWow.  If you are a parent with small kids and messy faces, you need the ShamWow.

My fabulous Mother-in-law bought them for us for Christmas this past year and my husband and I giggled…what on earth are we going to use these for?  We don’t wax cars (and according to my Dad, don’t use them on your car – it leaves a film) nor do we drink soda, so there is no chance of it spilling on the carpet – what do we do?  We put them in the closet and they sat for six months.

Our vacation this year was spent at my Mother-in-law’s in Steamboat Springs…and she had the ShamWow.  The little blue towels were being used as an all purpose kitchen towel mainly when it was wet.  We used them on the kids messy faces and they were hands down the softest, easiest way to clean a face and sticky hands after a meal.

When we got home, we broke the suckers out and have used them each and every day since.  They wash really easily and don’t fall apart.  The big yellow towel has been great to use under the dish drying rack as well.

Thank you Judy, sorry we giggled – we love our ShamWow.

 

Relocation Assistance: How Bad Do You Want The Job? September 14, 2009

Filed under: Unemployed — jenharris @ 2:05 pm
Tags: ,

Last week I had my first phone interview for a job that I was VERY interested in. One of the very first questions was “Are you willing to relocate?”  I answered: “Yes, I am.”

In my head I answered: Yes, I am willing to pick my family up to a town where my not-good-with-changes 6 year old would start a new school & get yanked from her new soccer team, a town that is 15-20% more expensive than Boise, a town that a comparable house is about $120,000 more expensive and a town where my husband would have to work from home because there is no facility for him to go to work to. Yes, I want this job, I want to make a difference in your company

“Would you need moving assistance?” Why, yes I would, thank you for asking.

WHOOPS! Was this where my candidacy for this position was 86’d? Should I have answered: “that is negotiable”?

They told me today that they hired someone local. I think this is where I lost the job.  Or maybe I am over reacting because I REALLY wanted this job & the reality is, I wasn’t a good fit.

Good luck to this company and their new Social Media Specialist – I look forward to seeing a multi-billion dollar company get on board and use social media to its fullest extent.

 

IT Guys are Great, But Hire a Specialist September 8, 2009

Filed under: Free Ideas,social media — jenharris @ 1:45 pm
Tags: ,

While at Planet Kid on Saturday for the beginning of what we call “birthday season”, I was talking to a parent & what they are doing in their local (large) multi-location, retail store in social media.  A typical I.T guy gets it, but doesn’t know exactly how to sell it (and I mean typical in a very loving sense…I love my IT guys – they are just not typically sales/marketing guys – but just really smart guys in the back who get overlooked a whole lot).

We laughed about how all the crotchety old marketing guys don’t “get it”, yet don’t take the time to sit and listen, watch, observe or engage on why they should “get it”.  His advice: get on Facebook and just try connecting with friends & family.  Honestly, a great start, lets just hope they don’t use this New Media stuff as a venue to take the place of the bus bench advertising.  *sigh*

So what should this VERY established, local, ranching & farming multi-location retail store do?

1. Educate themselves on what social media is and is not!
(Answer: it’s a listening device that will tell you what the public and your customers think of you instead of you trying to guess or predict what they want to hear – and it is NOT a fad…not anymore than that tele thing that came about a few years ago!).

2.  Hire someone part-time to evaluate where you are at & what you should be accomplishing in 3, 6 & 9 months…and have THEM be the person who executes, guides & manages all of it.
(Answer: hire someone INSIDE! When you hire someone on the inside, they are taking stock and ownership of YOU and your company)

3.  Be open to change! Think about it…the kind of marketing you have been doing…was it the same type of marketing that was done 30 years ago?  Do you still have cash registers from 1979 too?  Didn’t think so.  Evolve with all parts of your business – you will be rewarded.

The first steps in change are always the most difficult.  Take a deep breath & get educated.  Change is good!