Caffeinated Marketing

Gettting through all the noise, one cup at a time

Sales Techniques are a Changing June 10, 2009

Filed under: Tip of the Day — jenharris @ 11:31 am
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Three years ago, this is how you got a client in the digital age:

It starts with that awkard first meeting with a new person.  In one hour (and at least two inturruptions) you get to know them, their family, their business on a deeper lever (because I have obviously checked out their website) and they get to know you.  You might set up another meeting to discuss what opportunities you can provide for them.  You go back and you both dig deeper, ask more questions, and seek out the opinions of others.   Your second meeting (at least 3 weeks down the road) you talk about the kind of work that you can bring to the table.  You get them a proposal, they ponder, your email got lost, you send it again & they decide to go with someone they have known for years.  Crap.  At least 5 weeks down the drain.

Fast forward to today with relationship selling on steroids….social networking.

I get to know you and close to 30 other people on a daily basis on our social network of choice.  I not only talk to you about you, but others chime in and are willing to give me valuable feedback on you, your practices, your ethics, morals, client stories and what kind of people you REALLY attract. I know what you are accomplishing or struggling with in your business, the type of family outings you attend, what you are reading, “thinking” and discussing with others.  I am a fly on the wall.  When we meet for coffee, I can either bring a detailed, finite proposal to you (due to my in-depth knowledge of your business and character) or seal the deal right then & there (this is usually the case!).

Do you get the difference now?  Doing business is faster, more efficient than ever with social networking & helps everyones bottom line.  Time is money, money is time…don’t waste your time hunting down the clients who won’t give you money.


A Social Media Success June 9, 2009

Filed under: Tip of the Day — jenharris @ 10:22 am
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I have my Google Reader set up and categorized with the blogs of my Twitter followers & I love it.  It’s those smaller blogs out there that don’t live in the echo chamber of the big dawgs that gives me inspiration!  Hence this blog post! (my friend Tac Anderson blogged about this very thing, but I can’t find the article: it lived somewhere here).

Aneta Hall blogged yesterday about her Social Media Makeover this past year.  Newbie to Speaker in one short year!

Congrats Aneta!  This could be you, you just have to put yourself out there & learn.  Take a class, buy someonce lunch & consume as much as you can between bites….google it.  You can do this…you learned email, you learned other technology to make you better at what you do (aka: driven a car lately?…that was kinda hard at first too!)

Where will you be in a year?


The Ugly Side of #FollowFriday June 5, 2009

Filed under: Tip of the Day,Twitter — jenharris @ 8:31 am

Yes, another Twitter post.

FollowFriday is upon us & since there are no rules, I am just going to give out my .02 (shocker) on what I see as the demise, dilution & ineffectiveness of FollowFriday.

#FF is there to introduce your followers to a few…A FEW…other people that might be interesting to follow.  I love it when people pick a few people in the same type of category.  There is meaning & RELEVANCE there, thank you.

Sending me 46 (i swear to you, this is true) FollowFriday’s this morning that are all RE-TWEETS is just flat out unacceptable.  How would you feel if you were one of 46 groupings of 5-8 people.  Wow, real special man..thanks for thinking of me.  Oh, then in-between those RT’s?  RT’s of his message he sent out earlier.  *sigh*

I wonder if he even knows those 46 people that he RT’d?  Do any of those people feel EXTRA SPECIAL now that someone with 46,000+ followers “mentioned their name”?  Man, I hope they are upset for being diluted down to a RT of a FF hack.

If you are going to do #FF, do it because you actually mean it…not for some ego driven, number whoring reason…yea, I said the word.  out.  *drop mic here*


Your Marketing and Your Coffee June 4, 2009

Filed under: Tip of the Day — jenharris @ 3:43 pm
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hmmmm...the perfect love

hmmmm...the perfect love

How do we know how long to stick our cold, day old (wait…two day old) coffee in the microwave?


It’s a crap shoot in the beginning.  We don’t know the power of the microwave (home vs. office), we don’t know how the container will react to the microwave in the re-heating of the brew.  We don’t know other factors that will determine the outcome we desire…a nice, hot, stimulating, eye-popping cup of coffee.  And yes, this is how I feel about coffee…every morning & about 3pm every day. 😉

What about marketing?  We try our best shot by evaluating all the materials given to us, researched by us, and of course by what the client says…but in the end…isn’t it a crap shoot as well?  Sometimes (and in this analogy of the day) I don’t think it is anymore…well 87% of the time it isn’t!

Because I feel as though I know a lot of tools (“tools” being the word used in groundswell) & how they thrive, beat & pulse; I feel as though I can recommend a client to a certain tool to enhance their presence on the web….the social web that is.

Back to coffee…

Someone just recently told me that they only thought I knew Twitter…yes, I could be considered a Twitter Whore at times, but I have been doing this “stuff” for almost four years now and have implemented inside of corporations as well helped individual entrepreneurs.  I have had my scolding hot cup with ice cold coffee in it.  I have had my nuclear hot coffee that had to be watered down…and then there are those days that I finally figured out the right timing where my coffee is perfect. 

It’s all trial & error and I am so glad that I “think” I have it down to a nice cup of joe with-in a 30 second time frame.


Thorny Vine vs. Jen June 1, 2009

Filed under: Tip of the Day — jenharris @ 10:46 pm


The "After" Shot

The "After" Shot

Having 3 kids under 5 makes it a bit tough sometimes to do yard work during “waking” hours.  Therefore,  pulling weeds & pruning thorny-vine-type bushes, that could poke the eye out of anyone walking up to our house, has to wait until after 8:30 pm.  

So, there I am digging through this pesky little eye poker when I have a marketing revelation! (last time a revelation popped into my head I was cleaning toilets and the time before that the tub).  A little background on this damn vine/bush.  It has these beautiful little red, winter berries for the birds and are attached to the thorniest vines that a few have seemed to die off for some reason.  The new growth is malleable, soft, green & contains no thorns.

So, how does this relate to marketing….ahhh, welcome to the world of analogies!

The malleable, green, new growth represents the companies and individuals that have realized that Social Media is now crucial to their lively hood as a business owners and are taking action (and of course there is a “right way” to engage as a business…maybe I will write that after a good scrubbin’ of the ‘fridge this weekend).

The thorny, dead, refuse-to-be-cut, poke-your-eye-out vines are just that.  The thorny, “you will not take me alive”, old marketing curmudgeons that think that this “social media thing” is a fad because they don’t understand/know how to sell it to their customers.  They still think in “brand awareness campaigns” & sell tactics on how many eyeballs see a product.  Rather than how to engage potential customers, gather data & insight from current evangelists and build relationships for a stronger brand.

That’s ok…the bush got trimmed & all the dead branches are now gone.  Yes, I got poked & blood was drawn…but in the end, I won.


We The Tweeple – Boise Style

Filed under: People that are smarter than me — jenharris @ 11:35 am
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Deacon Mike

Deacon Boss

My dear friend, Mike Boss, is now doing a 10 minute pod-cast series with local Boise Tweeple about…Twitter! More than 140 characters…with sound!

Yes, this is a bit of an ego push since Mike made me his first…but more of a thank you to him & a push for you to sample his amazing writing.  He writes & pod-casts about local eateries with Behind The Menu as well as writes about local businesses in TechTalks, blogs for the IBR, and is just an overall great guy.

Look out, he could be writing about you soon…and you will be glad he did.