How do we know how long to stick our cold, day old (wait…two day old) coffee in the microwave?
It’s a crap shoot in the beginning. We don’t know the power of the microwave (home vs. office), we don’t know how the container will react to the microwave in the re-heating of the brew. We don’t know other factors that will determine the outcome we desire…a nice, hot, stimulating, eye-popping cup of coffee. And yes, this is how I feel about coffee…every morning & about 3pm every day. 😉
What about marketing? We try our best shot by evaluating all the materials given to us, researched by us, and of course by what the client says…but in the end…isn’t it a crap shoot as well? Sometimes (and in this analogy of the day) I don’t think it is anymore…well 87% of the time it isn’t!
Because I feel as though I know a lot of tools (“tools” being the word used in groundswell) & how they thrive, beat & pulse; I feel as though I can recommend a client to a certain tool to enhance their presence on the web….the social web that is.
Back to coffee…
Someone just recently told me that they only thought I knew Twitter…yes, I could be considered a Twitter Whore at times, but I have been doing this “stuff” for almost four years now and have implemented inside of corporations as well helped individual entrepreneurs. I have had my scolding hot cup with ice cold coffee in it. I have had my nuclear hot coffee that had to be watered down…and then there are those days that I finally figured out the right timing where my coffee is perfect.
It’s all trial & error and I am so glad that I “think” I have it down to a nice cup of joe with-in a 30 second time frame.