Caffeinated Marketing

Gettting through all the noise, one cup at a time

My New Gig With LifeFoods May 4, 2009

Filed under: Cool News (to me) — jenharris @ 10:58 pm
Tags: , ,

blog_logoNo, I am not leaving Consilio.  Don’t want to tease two days in a row…but a girl has to get attention, doesn’t she?

The Meeting
About six weeks ago Jerome Eberharter contacted me through LinkedIn saying we should get together and chat about what social media can do for a business.  This was my with-in my first 10 days of being hired on by Rochelle DeLong at Consilio, so of course I am eager to chat with anyone that wants to chat social media for a business!

I arrived at the coffee roaster’s office (free coffee….you know that makes me a happy girl!) and met Jerome.  You know when you meet someone & you just know that you KNOW them?  It was like that.   I would have said “how high” if he asked me to jump…and this was with-in minutes of meeting him – great things to come!

What Does He Want Me To Do?
After a few meetings with Jerome & his General Manager, Lori Minniear, (who has a great southern Louisana accent) Consilio agreed to seek out individuals  & couples through social media wanting to become Fundraising Marketing Director’s for LifeFoods.  I will be using social media to educate and excite others about the benefits of owning a territory where the Fundraising Marketing Director will be the point person for athletic teams, churches, bands, day cares & any other group that wants to raise money for their organization.

Why Did We Sign On?
Fundraising is huge.  We have all purchased cookes, pop-corn, coupons, candy-bars and cookie dough from the neighbor kid & this is an opportunity that goes beyond those 2-3 weeks of fundraising for those groups. There is a huge advantage of having an ON GOING revenue stream through an online store.  Your purchases continues to benefit the group, team, church, band etc…with-out the knock on the door!  Of course, every time they knock, I will buy!   😉

My biggest personal experience with fundraising was for my Club Volleyball team in high school & a church group before that.  How great would it have been if when those neighbors, aunts, grandparents, teachers & friends ran out of a product & were just able to re-order on the spot, rather than wait for the next kid to knock on the door? 

What Will You Do?
Communicate with people with out selling them the expensive claims that are out there.
Teach them about the opportunity that is available.
Educate on what options they have as a franchise/affiliate.
Offer healthy choices to consumers that they use every day…not just high calorie treats.
Surprise them with the ongoing support & sales through a website (I lOVE this part!).

You can find out more info at www.LifeFoods.info
Looking forward to it!
-jen 

PS: I can’t believe I didn’t mention this!….the product! THE PRODUCT IS COFFEE!!!!!!  You know it was meant to be!  And better yet, you can get your personalized label!  Did I mention….COFFEE!!!!

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One Response to “My New Gig With LifeFoods”

  1. John Says:

    Maybe you should talk to some of Jeromes early investers.


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