Caffeinated Marketing

Gettting through all the noise, one cup at a time

Your Marketing is Just Like a Deep Clean May 18, 2009

When you clean your house, do you do the once a week, 10 minute, vaccuum to the edges and around stuff, kind of cleaning?  I do. Then about ever 6 weeks I move the furniture and find stuff that I missed weeks before.

Now don’t think that we live in an unkept house, because we don’t–you can’t even tell that we have three little munchkins running around–but they don’t clean in the corner or under the entryway table either.

When you market, do you just go to edges or do you go get those specks of dust hiding in the corner that really make a difference of knowing you hit the exact market for your product?  What do those specks of dust do and what do they represent?  You never just find one speck of dust, you find all the other specks of dust – JUST LIKE THEM.  You find a clump of dust, fur, hair, carpet fuzz & a lone Cheerio all in the same corner.  They represent the mother of all marketing niches: your perfect, hugely satifsfying, target audience of what makes an everyday clean a DEEP CLEAN.

What makes them the same? They ended up there and they are attracting stuff just like them.  You might have a Cherrio & carpet fuzz end up in the same place, but the point is–they ended up in the same place! And when you find it and clean it, that is when you get the uuber of all cleaning satisfaction!

Tip of the Day? Go to where your dust is and see who and what gathers there.  Engage with them in their territory, their comfort zone and talk their language.  If you continuously clean around the hiding places, you will never find that speck of golden dust that is YOUR perfect client.

 

Say Goodby to Email! May 13, 2009

 

Jen - with email.......

Jen - with email.......

At least for me, that is.
Is Email going to die? No, but it is going to be left for reminders rather than content.
Example:
Consilio and  Treasure Valley Consultants are working together to put on a webinar on May 27th (on DimDim highly recomended-no software downloads!) about Building A Strong Team based on the book Strenghth Finders and The Five Disfunctions of a Team.  

 

I have already lost emails, or rather I have lost emails in the shuffle of other emails in regard to who is doing what, where the content is going to live, how we are organizing, promoting etc, etc, etc.

Hello BaseCamp!  Everything lives here.  ToDo lists, content (in the form of a living document called the WriteBoard), milestones, logos, notes & due dates.  I don’t have to (nor should I) have to go anywhere else to find info out about this project.  Their are reminders that you can send via email about updates etc – which are, admitedly, nice – but they are quick spurts of info…not long drawn out “version 7” of copy that you thought already got the ok.

I am really looking forward to using my email as reminders rather than using it as a form of communication.  By doing this I have segmented who I work with in the easiest & fastet way that we would work together.  It’s about finding what works instead of forcing to use a systematic (and almost out-dated) way of doing things.  

Literally, I have a huge monkey off my back by not worrying about where “stuff” lives & if I labeled it correctly in my email or if I accidently deleted it instead of another promotion/spam email.

Anyone else using alternative platforms to get work done?

 

My Inner Marvin May 7, 2009

Filed under: Tip of the Day — jenharris @ 11:18 am
Tags: ,

Marvin was bad-ass.  Marvin was my volleyball buddy years ago.  Marvin never let a ball drop.  Marvin dared the other team to serve their hardest serve.  Marvin gave them the “try-again” look when an amazing dig happened on a hit that was supposed to lead to a point.  Marvin was the perfect player, a coach’s dream.  Marvin knew how to get the job done – and did it well.

Marvin was my alter ego when I played volleyball 12 months out of the year up through college & I passed his wisdom onto the girls that I coached after college, then…no more Marvin.

What does Marvin say/do now?….a *few* years later….

Marvin’s ego is a bit more in check now.  🙂  Marvin’s still a buddy, but knows that there is a need to open up & embrace truth, reality, perception, transparency & messaging that happens w/in the depths of a company.  Yes, there are rules, guidelines, policies…but this is the time, this is the place for everyone’s inner Marvin to come out.  Look out friends, my Marvin is back.  

Here is a great quote that just screams for a place here:

I love to see a young girl go out and grab the world by the lapels. Life’s a bitch. You’ve got to go out and kick ass.
Maya Angelou 

 

My New Gig With LifeFoods May 4, 2009

Filed under: Cool News (to me) — jenharris @ 10:58 pm
Tags: , ,

blog_logoNo, I am not leaving Consilio.  Don’t want to tease two days in a row…but a girl has to get attention, doesn’t she?

The Meeting
About six weeks ago Jerome Eberharter contacted me through LinkedIn saying we should get together and chat about what social media can do for a business.  This was my with-in my first 10 days of being hired on by Rochelle DeLong at Consilio, so of course I am eager to chat with anyone that wants to chat social media for a business!

I arrived at the coffee roaster’s office (free coffee….you know that makes me a happy girl!) and met Jerome.  You know when you meet someone & you just know that you KNOW them?  It was like that.   I would have said “how high” if he asked me to jump…and this was with-in minutes of meeting him – great things to come!

What Does He Want Me To Do?
After a few meetings with Jerome & his General Manager, Lori Minniear, (who has a great southern Louisana accent) Consilio agreed to seek out individuals  & couples through social media wanting to become Fundraising Marketing Director’s for LifeFoods.  I will be using social media to educate and excite others about the benefits of owning a territory where the Fundraising Marketing Director will be the point person for athletic teams, churches, bands, day cares & any other group that wants to raise money for their organization.

Why Did We Sign On?
Fundraising is huge.  We have all purchased cookes, pop-corn, coupons, candy-bars and cookie dough from the neighbor kid & this is an opportunity that goes beyond those 2-3 weeks of fundraising for those groups. There is a huge advantage of having an ON GOING revenue stream through an online store.  Your purchases continues to benefit the group, team, church, band etc…with-out the knock on the door!  Of course, every time they knock, I will buy!   😉

My biggest personal experience with fundraising was for my Club Volleyball team in high school & a church group before that.  How great would it have been if when those neighbors, aunts, grandparents, teachers & friends ran out of a product & were just able to re-order on the spot, rather than wait for the next kid to knock on the door? 

What Will You Do?
Communicate with people with out selling them the expensive claims that are out there.
Teach them about the opportunity that is available.
Educate on what options they have as a franchise/affiliate.
Offer healthy choices to consumers that they use every day…not just high calorie treats.
Surprise them with the ongoing support & sales through a website (I lOVE this part!).

You can find out more info at www.LifeFoods.info
Looking forward to it!
-jen 

PS: I can’t believe I didn’t mention this!….the product! THE PRODUCT IS COFFEE!!!!!!  You know it was meant to be!  And better yet, you can get your personalized label!  Did I mention….COFFEE!!!!

 

I Am Deleting My Twitter Account

Filed under: Twitter — jenharris @ 2:37 pm
Tags: ,

Ha, made ya look!

Like I would ever do that!  Not as long as I am in the business to help businesses or in the business of Jen – you know, being a consumer!    @TweetEtiquette is my other alter-ego that I thought I could pass along good tips & tricks that I have learned on my almost-2-year-journey with Twitter.  As of this afternoon, I will tweet out one last time as the Etiquette Princess that I am & direct people to follow @JenHarris09 for further inspiration & guidance.

So farewell @TweetEtiquette, I can no longer manage you or the ba-zillion ways that people will spell you.