Caffeinated Marketing

Gettting through all the noise, one cup at a time

Personalize Your FaceBook URL April 6, 2009

Filed under: Tip of the Day — jenharris @ 2:33 pm
Tags: , , ,

How to get a personalized FaceBook URL when they don’t offer one.

Thank You to Sascha Majcenic

There is no need to install a 3rd party application.
Facebook is not yet enabling “vanity” URL for your profiles but they “hope to make these URLs available (…) in the future.”
Until then you can do this:
1. Click on “home” then click on “profile”, you should see a URL like this in your address field:

2. Now copy that number, in this example 123456789.

3. The public URL for your Facebook page is then:

Put in your real first and last name in the above link and keep the hyphen as separator. Voila!
However, in order to be found by people who are not on Facebook yet, you would have to first make your profile publicly searchable by going to Privacy Settings -> Search. 

When you have your personal URL, make it trackable baby!  
Hint: Case Sensitive, took me 10 minutes to figure that out!

I use & I can’t tell you how it has made my online life justifiable!  You can customize a shortened URL, place it ANYWHERE you want (wordpress, FaceBook, Twitter (duh), LinkedIn, Communities etc) for optimal tracking.  So if you are using anything BUT, re-think & think how smart you will look when you can say “and then we received 80% of our hits from ONE post, which led to an increase in sales that day for a 45% conversion rate “.  
Just saying, makes you look cool!



Facebook speak is not Twitter Speak April 2, 2009

Filed under: Tip of the Day,Twitter,Uncategorized — jenharris @ 2:01 pm

A local friend, GenY’r and Twitter newbie, Tweeted out the following this morning:

is so thankful for her wonderfully supportive friends and family.

She speaks Facebook.

If she were to speak in Twitter it would have sounded like this:

I am so thankful for my wonderful supportive friends and family.

There has been a flood of Twitter newbies (all WELCOME!) lately from Facebook & they speak in FB which starts a sentence by saying: “Joe Schmo is” instead of Twitter’s question: “what are you doing?”  
I don’t know about you, but when I speak in 3rd person, I feel my DBQ # rise.  Sort of like Jimmy on Sienfield.

For those of us that speak to ourselves a lot (yes, A LOT) my guess is that we don’t say “Jen is bouncing a basketball”, “Jen is schoolin’ George…ah, look at Jen snap the towel at George.”  rather we would speak to ourselves as if writing in a journal.  “George is such a loveable dork. I think he likes the whole towel snapping thing.”  My advice?  Just write in a journal that just happens to be public on a mass (or as mass as you want it) scale.

What language do you feel more comforatable speaking in?  Is the learning curve shorter for the Facebook to Twitter crowd or vice versa?

Facebookers, welcome to this new medium, a new language & a new set of friends.  We want you here, we know you have something more important to say to & something more important to pass along than snowballs.