Lets get past all the mushy-mushy feelings I have for social media and the organic ways it can develop a sense of being one with your customer, and talk the down-n-dirty for those that write the checks, here is what I do.  I’ve got your ROI right here….
I am your lead generator.
I am your online voice  (which can not be fixed w/a bad product-the two have to be cohesive)
I am your pitch
I am the “social media babe” that will bring you the people that WANT to be sold to
(btw: thanks Tac Anderson for labeling me that back in October-makes me laugh)
I am the one that the people will turn to for help
I am the one that is NOT a banner ad
I am a human being that is in the right place at the right time to sell your product…but in a happy, organic, Jen-istic, non-pressure way.  Shall we hug?

Because, who the hell wants to be sold to?
We want relationships, we want recommendations, we want real companies & not the (perceived or real) corrupt ways that have been running corporate America for WAY too long.
The power has turned to the people because of the internet and YOU CANT HIDE.
Social media will expose those that enter into the arena thinking of it as another notch on their marketing belt buckle. Those that opt in, listen, contribute & engage the customer…will win.