For anyone that says they are in or around marketing you already know about HubSpot.
If you are just diving into this “new media stuff”, I highly recommend you spend the day -yes, the day- reading their blogs & watching their weekly wrap up. You will be self-subscribed expert by the end.
First, check out this blog that asks the question and gives you a beautiful visual:
What are the best and worst marketing programs businesses have performed in the past year to drive sales leads?
The art is courtesy of Wordle & quite fun to play with and create your own word art for the day.