Howe are you using Twitter for your SMB? If the first thing you say is “what if they say something bad about us”…the truth is, they probably are and the fact that you said that means you know your business is flawed & you just don’t want anyone to know it…yet, they already do.
Small businesses that are jumping in SM are seing positive ROI when they interact with their customers and just don’t pitch them. This is absolutly KEY when considering using & engaging in Social Media. Treat, serve & speak to your customers the way you want to be treated…Golden Rule my friends -nuff said.