Caffeinated Marketing

Gettting through all the noise, one cup at a time

You Have a HUGE Marketing Budget! January 21, 2009

That’s right, your marketing budget is HUGE…just as big, powerful & relevant as the big dawgs.

And here’s the catch….it’s your salary as well.  Marketing of the company is your time, energy, blood, sweat & tears of getting the story out about your product and/or service.

Here is what your Marketing line items should consist of:
Blogging, blogging, blogging & did I mention…blogging?  Don’t sell, tell your story & tell your customers stories.  Think NBC Olympic athlete profiles…how compelling were those? You watched those just as much as the actual event!
Post on other relevant blogs. Provide a story, thought or content, not just “buy my product”.
Join your local chamber & go to more than 1 event a month.  Continue the conversations online!

OnLine Networking:

  • LinkedIn “answers”.  There are people out there smarter than you.  Learn from them & be the teacher as well
  • FaceBook posts (don’t spam, inform)
  • Twitter (again, post relevant 140 words & don’t just say “hey, do you need my product?” How would you react to that?
  • Community/Forums: there are SO many out there that are relevant to you & your business.  Check out www.Lithium.com to see if they host an interprise community that fits your needs.

Real Life Networking:

  • Post Chamber Chatter: Tell people about your blog, that you Twitter, that you are on LinkedIn.  Invite others to discuss further topics online – where YOU are at!
  • TweetUps – join & then you will get it.
  • Check the paper – at least the online version…don’t kill a tree to drive to an event. 🙂

Resources
Go to www.hubspot.com & spend at least a whole day reading, learning & watching every single thing they have produced…even the funny stuff is good!  Be sure to check out their Friday webcast of what happened that week in social media – good stuff.

Is this a big no duh? Or is this an AhHa? Make use of your time and make use of the resources around you – they are powerful my friend.

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2 Responses to “You Have a HUGE Marketing Budget!”

  1. Nice and great article and good information from u and i thank u….

  2. […] I have plenty of friends that will charge you $100+/hour to get you going). As I wrote last week, YOU are your marketing budget – this will be the best use of your time/money than any bus stop ad you will […]


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