Caffeinated Marketing

Gettting through all the noise, one cup at a time

THIS is How A Business Uses Twitter January 28, 2009

What a great use of Twitter! A Houston coffee shop is now taking orders through their DirectMessage feature on Twitter.  What a great use of customer input AND actually doing something with it.

Howe are you using Twitter for your SMB?  If the first thing you say is “what if they say something bad about us”…the truth is, they probably are and the fact that you said that means you know your business is flawed & you just don’t want anyone to know it…yet, they already do.

Small businesses that are jumping in SM are seing positive ROI when they interact with their customers and just don’t pitch them.  This is absolutly KEY when considering using & engaging in Social Media.  Treat, serve & speak to your customers the way you want to be treated…Golden Rule  my friends -nuff said.

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Why Do You Get Dropped? January 26, 2009

As much as we are all addicted to this little Twitter friend of ours, there are some that are just abusing it.

Why do you get dropped?

I love getting my TweetLess Tweet every week telling me that soANDso has stopped following me & soANDso has started.  Nine times out of ten, the people who drop me with-in the first week of them stalking following me are those just looking for a quick buck.  Now, why on earth would these spammers (ok, lets just call a spade a spade here) drop me?  They have an agenda that goes something like this (IMHO):

They “found” me & followed the Twitter rules by adding X amount of Tweeple a day.
They added me in the hopes that I would take their Auto DM bait of: “hey, thanks for the follow! Be sure to check out this widget that I am pimping to you…my-new-best-Twitter-Friend!”
YEA RIGHT
I check them out, via their profile & find out they are selling the latest & greatest widget.  This widget can be (and unfortunately is) someones attempt to chat to the masses via Twitter because someone told them to do so w/out fully understanding what a conversational dialog is vs. shoving your product down your throat is.  (There is a better analogy of this by Chris  Broganhere…and I love saying it to people just to see the look on their face!  Yea, it’s that good).
Result: I don’t follow them & I get dropped w/in the week.  Ahhhh, schucks.

Good ridden I say!  If you don’t see the value in creating dialog with me (and most others on Twitter) instead of spamming me, then the age old saying of survival of the fittest will flourish.  Twitter is the ultimate OPT IN experiment.  If people don’t find value in your content, YOU WILL BE DROPPED and your ratio of who follows you will be way less than the number of people you follow.  This should be a huge clue that you should fire who ever told you to get on Twitter.

Why do you drop people?

 

You Have a HUGE Marketing Budget! January 21, 2009

That’s right, your marketing budget is HUGE…just as big, powerful & relevant as the big dawgs.

And here’s the catch….it’s your salary as well.  Marketing of the company is your time, energy, blood, sweat & tears of getting the story out about your product and/or service.

Here is what your Marketing line items should consist of:
Blogging, blogging, blogging & did I mention…blogging?  Don’t sell, tell your story & tell your customers stories.  Think NBC Olympic athlete profiles…how compelling were those? You watched those just as much as the actual event!
Post on other relevant blogs. Provide a story, thought or content, not just “buy my product”.
Join your local chamber & go to more than 1 event a month.  Continue the conversations online!

OnLine Networking:

  • LinkedIn “answers”.  There are people out there smarter than you.  Learn from them & be the teacher as well
  • FaceBook posts (don’t spam, inform)
  • Twitter (again, post relevant 140 words & don’t just say “hey, do you need my product?” How would you react to that?
  • Community/Forums: there are SO many out there that are relevant to you & your business.  Check out www.Lithium.com to see if they host an interprise community that fits your needs.

Real Life Networking:

  • Post Chamber Chatter: Tell people about your blog, that you Twitter, that you are on LinkedIn.  Invite others to discuss further topics online – where YOU are at!
  • TweetUps – join & then you will get it.
  • Check the paper – at least the online version…don’t kill a tree to drive to an event. 🙂

Resources
Go to www.hubspot.com & spend at least a whole day reading, learning & watching every single thing they have produced…even the funny stuff is good!  Be sure to check out their Friday webcast of what happened that week in social media – good stuff.

Is this a big no duh? Or is this an AhHa? Make use of your time and make use of the resources around you – they are powerful my friend.

 

Enough of Obama? January 19, 2009

Filed under: Cool News (to me) — jenharris @ 3:36 pm
Tags: ,

Enough of Obama? Nope, not at all. Give me more baby!
It’s not about him, it’s about me, my family & their future. To be honest, I might even be this thrilled if McCain won….maybe. 🙂
I bought a Time magazine yesterday that is all Obama, all the time. I just thumbed through it, but did it at the same time while watching the HBO concert event that took place on the steps of the Lincoln Memorial. I choked up & thought…I am going to cry the next 48 hours! I felt like those housewives in the 60’s in their cute little aprons & done up hair as they secretly swooned over JFK and had a sense that their children’s future was going to better.
(Except, I was in pajamas and my done up hair was the same that I feel asleep in the night before). Welcome to the real working mom of the century!
Don’t know where I am going with this, except that the level of excitement & anticipation for the future finally feels right. I don’t have that sense of….ahhhh, really…that I have had for the last 8 years.
Good marketing? Yes. But when coupled with a great leader, a great message, great followers, and my gut feeling of “phew”…it is more than just marketing, it is just plain right.

 

How to Give a Twitter Referral January 13, 2009

Image by DBareFoot via Flickr

Image by DBareFoot via Flickr

Last night on my way to volleyball (yes, we won) I jotted down a new Twitter Blog topic of how to give and receive a referral via,what else – TWITTER!

It was inspired by @bradyjfrey asking: 

Can anyone recommend a freelance PHP developer or company with solid skills? I have mucho work I need a hand on, starting immediately

I retweetd this out to my network hoping to help a fellow Tweeter out:  

RT @bradyjfrey anyone recommend a freelance PHP developer or company with solid skills? I have mucho work I need a hand on, starting immedi

I received two referrals, via a DM from @LGMI & @DaveRedford recomending @brianjcohen & @NathanCook.  On my way to volleyball (again, yea-we won) I noticed that @bradyjfrey & @NathanCook had spoke, but @brianjcohen. had not been contacted yet.  I wanted to make sure that both recommendations were notified, but how could that be possible unless I was the middleman, the broker, the go-to gal, the TwitterPimp, if you will.

Is there protocol for something like this? Twitter is developing so fast with so many people trying to take advantage of the unbelievable networking, communication and relationship possibilities that when it comes to @TweetEtiquitte – what is protocol?  Here is my .02:

After my RT went out, @LGM1 & @DaveRedford would have sent an @ message to @bradyjfrey, something like this:

@bradyjfrey -@jenharris09 RT that you are looking for PHP dvlpr. Try @brianjcohen & @nathanCook – they rock!

What just happened here? This is a mini-version of Tac’s tagging he spoke about today, and not only were ALL parties notified of the referral but there was a potential of at least 8 new connections that could have been made w/o me.  Ahhh, geek love.  😉

So let’s do this from now on & make it protocol for a referral – because we all know that is the way to true success.

 

Thank You Tac Anderson January 9, 2009

 

My Friend Tac...I owe him lunch

My Friend Tac...I owe him lunch

Yesterday while I was in an eye opening sales meeting with the TSheets gang, my husband text’d me:
“I see you made Tac’s top 10 most valuable tweeple. Right on!”
“Whaaa? Whoooa?! Who? Where? Me?”
I think that is what I text’d back to him.

I have always been either a team player (I know cliche’, but I was actually on a college team, so I get to say that) or I have been the one behind the scenes making things appear as if they are running smooth as mud. Yes, we all like to be acknowledged, but I am not an egomaniac thinking that idea “X” was all mine & I should be recogzized every time something goes right…I know it did & that is good enough for me.  

I am VERY humbled by making Tac’s list with the likes of locals like Stephen Nipper, Memo Cordova, Ryan Woodings & Jess Flynn.
And to even be mentioned in the same list as Jeremiah Owyang & Steve Rubel literally makes me well up.
Do I owe Tac lunch now? Or did HE owe ME a big favor? I do owe Jess a glass of wine, so maybe she will put me in her list next!   🙂

Really, Tac, thank you friend for even considering that what I have to say on Twitter is relevant to you and the mini masses that choose to follow me. I am always eager to teach the fundamentals of Twitter & how it can help an individual or a business further their pursuit of Twitter happiness.

My Twitter objective here at TSheets is to have us set a standard for businesses on how they should act and interact with Tweeple when looking for a time tracking system. Thank you @joshdaws, for the nice compliment this week – that means the world to me.

For anyone that knows me, I don’t push-I create relationships & make the best possible decisions that will have the most relevant impact on our company as possible.  Good friends and business deals that are made along the way are just a bonus!

 

Phishing for Auto DM’rs & Why We Are All to Blame January 5, 2009

Filed under: Tip of the Day,Twitter — jenharris @ 5:51 pm

 

Anhdres- anhdres.com/stuff/twitlinks.png

Image: Anhdres- anhdres.com/stuff/twitlinks.png

So, it happened to me this weekend. I got a DM from a Twitter folower who I have had some conversations with and I subscribe to his blog, so I thought it was nice that he thought of me for this *funny*.  His DM made me curious, so I clicked on it-I deleted it yesterday just to be safe, but it was something like “Check out this funny blog”.  Well thank goodness for Chrome! It detected that it was a phishing scam & warned me that if I continue really, really bad things can happen (those are my words, not Google’s).

 

I tweeted this morning that this phishing scam could actually be a good thing for our Twitterverse.  Maybe it will stop people from sending out a tiny URL & an obscure line saying “this is funny” or “new post” or “Read my blog” or nothing at all (*ahem* @ajays).

My .02 on the Auto DM delima is this: Please do not have an Auto DM as a response if I start following you.  It is impersonal, fringes on rude & totally goes against the grain of the organic-ness of why Twitter was/is so great.

When this phishing scam came to light Saturday, it just empowered my stance that if you have a more genuine relationship with your followers, you might not be so easily fooled to click on these vague messages attached to phishy URL’s.  Again, I DID click on the vague phishing link that my follower sent me & I am now going to start engaging more on a personal level rather than re-tweets & my never ending need for caffeine.  

What are you doing to engage more in 2009 rather than having a Twitter Strategy?