Twitter Correspondent Jen was at the scene!
On Election day 2008 I was thrilled to be part of our local Fox station as their Twitter Correspondent. Instead of having that stodgedy old political professor (that we have seen way too much of), viewers were able to see me track the Twitter political conversations that were taking place online.
How it played out
We started out the night by having Shannon introduce me to the viewers & directing them to the Fox 12 web site so they could easily learn, step-by-step, how to sign up for Twitter. Once the viewer signed up, their first follower was automatically @Fox12. Even my mom down in Needles, California signed up! Yet, I still don’t think she is following me. Call me Mom, I will walk you through how to find & add me. 🙂
We interacted with current and new @Fox12 followers throughout the night. The political questions Shannon asked on air were answered by our Twitter followers in the following segment. Fox12 gained about 80 new followers that night in the two hour period that we were live and it looks as though they have kept that number steady since the election.
Future of Fox12 & their Twitter?
They are currently engaging in the Twittasphere by sending out headlines (like most media is currently doing) but they really do “get it” and want to engage more in the future with their audience. FINALLY! 🙂
I really look forward to seeing them interact with their audience. My suggestions to them?
- Host a Tweetup
- Engage in a bit more dialog and don’t just send out tweets (I know, I know: time)
- Bring in their advertisers & do a “how to” seminar that can make their message more 2.0 friendly (see “valuable”, “transparent”, “engaging”) to the young audience that they have. (Not just Twitter, but how to use other social media tools too). My prediction is this will not take away from their ad dollars, just add huge value and range to their advertisers marketing dollars.
- Have Shannon, Dan, Shayne & etc all have their own Twitter accounts to converse with their viewers.
- etc, etc, etc….
What do you think?
Do you think the melding of old traditional and new media will ever come together enough to engage the end users in a full circle media experience? What is your ideal expereince with TV & social media coming together?
Double Dog Dare?
And on a funny note – I was double dog dared by a few of my personal followers to say “pajamas”…yea, I totally delivered-thank you very much!
Caffeinated Marketing 