Caffeinated Marketing

Gettting through all the noise, one cup at a time

Where Did All The Sponsorships Go? November 26, 2008

Filed under: What were they thinking? — jenharris @ 5:50 pm
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Photo: Conservative22 via Flickr.com

It was announced this week that GM &Tiger Woods have parted ways.  I am sureTiger will do just fine on the financial and end of things, but GM isn’t looking so hotat this moment in time.

With the snowball effect, I will just call “the economy”, I foresee that Tiger will not be the only one to part ways with their sponsors in the upcoming months. 

I have always wondered what the ROI of sponsoring an athlete is these days compared to the days of “Just Do It”, “Bo Knows”, and of course “I am not a role model”.  Those days of branding, marketing, sponsorship, promotion and advertising are what shaped my decisions to pursue a Masters in Athletic Management, yet what I learned then is such a 180 of how to communicate with and influence your audience today.  

Sponsorship has been and always will be: “we support” and “we are attached” to this athete, event or cause, but it is obviously about the bottom line.  When an athlete signs on with company X to push their product there is the expectation that because they have securred the athlete, that it will have the Jordan effect and instantly boost sales due to being, well….attached.  Not true anymore.  

Even though the GM products that Tiger pushed influenced our rental decision (I call it “the car that Tiger drives” – I can’t remember the exact name), I see the demise of the athlete sponsorship in general.  Companies can not rely on athletes to be THE face of their company anymore, the ROI is just not there due to the flatness of the world as it exists now and will be from here on out.

What do you think?  Who will be the next big athlete to be dropped due to the economy?

 

Twitter Correspondent & the How to Twitter YouTube Video November 25, 2008

Filed under: Twitter — jenharris @ 5:55 pm
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Twitter Correspondent Jen was at the scene!
On Election day 2008 I was thrilled to be part of our local Fox station as their Twitter Correspondent.  Instead of having that stodgedy old political professor (that we have seen way too much of), viewers were able to see me track the Twitter political conversations that were taking place online.

How it played out
We started out the night by having Shannon introduce me to the viewers & directing them to the Fox 12 web site so they could easily learn, step-by-step, how to sign up for Twitter.  Once the viewer signed up, their first follower was automatically @Fox12.  Even my mom down in Needles, California signed up!  Yet, I still don’t think she is following me.  Call me Mom, I will walk you through how to find & add me. 🙂

We interacted with current and new @Fox12 followers throughout the night.  The political questions Shannon asked on air were answered by our Twitter followers in the following segment.  Fox12 gained about 80 new followers that night in the two hour period that we were live and it looks as though they have kept that number steady since the election.  

Future of Fox12 & their Twitter?
They are currently engaging in the Twittasphere by sending out headlines (like most media is currently doing) but they really do “get it” and want to engage more in the future with their audience.  FINALLY!  🙂  

I really look forward to seeing them interact with their audience.  My suggestions to them?

  1. Host a Tweetup
  2. Engage in a bit more dialog and don’t just send out tweets (I know, I know: time)
  3. Bring in their advertisers & do a “how to” seminar that can make their message more 2.0 friendly (see “valuable”, “transparent”, “engaging”) to the young audience that they have.  (Not just Twitter, but how to use other social media tools too).  My prediction is this will not take away from their ad dollars, just add huge value and range to their advertisers marketing dollars.  
  4. Have Shannon, Dan, Shayne & etc all have their own Twitter accounts to converse with their viewers.
  5. etc, etc, etc….

What do you think?  
Do you think the melding of old traditional and new media will ever come together enough to engage the end users in a full circle media experience?  What is your ideal expereince with TV & social media coming together?  

Double Dog Dare?
And on a funny note – I was double dog dared by a few of my personal followers to say “pajamas”…yea, I totally delivered-thank you very much!

 

Not Going To Be one of those Social Marketers November 20, 2008

Filed under: TSheets — jenharris @ 1:31 pm
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2090212177_98f01c348b_mSo, I am still explaining what social media is, how to use it & how it really is a business tool, but I am SO obviously not the only one.  There are a plethora of experts out there preaching, repeating, talking, linking and guiding others to the latest how to, what to, what not to, who to listen to etc etc etc.  

I don’t want to regurgitate.  But what I do want to do is teach & guide the “hands on” & the organic philosophy – in my own regurgitated words or own raw thoughts.  

For those that know me, I am blunt…w/sugar sprinkled on top.  I just want to help.  A few months ago I put together a non-solicited plan for my local drive-through coffee shop.  Ideas swim in my head all the time & I have to get them out or else I don’t sleep at night.  Thank goodness I have TSheets where I can bounce ideas off the decision makers that believe in social media and the power of relationships that it solicits.  

So, you can expect my thoughts on local & national marketing issues, campaigns, observations bla bla bla…but with a Jen twist.  Cheers!

 

The JenHarris09 Update November 19, 2008

So, I went dormant there for a while.  Honestly, as soon as Matt Rissell said he wanted to hire me as the head of Social Media Sales and Marketing at TSheets…I took a big sigh of releif & watched a mini-marathon of Paris Hilton trying to find a new BFF on MTV.  Don’t remember a thing about it…just noise.

Here is one thing that I needed to get out there – I used SureveyMonkey to ask my friends & collegues some questions about how they would pay an independent social media consultant.  Here is some of the Q&A. 

SHOULD I CONSULT?

1. Have you considered integrating a Social Media/New Media/2.0 marketing plan into your existing marketing plan?
Yes:  73.9%
No:   26.1%

2. Would you rather hire someone…
Internally – full or part time: 30.4%
On a Consultative basis:  69.6%

3. Would you rather pay a consultant based on…
An hourly rate?: 57.1%
A paid up front block of time?: 42.9%

I also asked an open ended question of how much it was worth per hour & that was just all over the board from “show me the ROI first” (really? Let’s blog about that later) to $300 an hour (thanks mom). 🙂

My goal starting December 1, 2008 is to blog here three times a week and for TSheets twice a week…along with my other communications out there, I really think that we can show a consistant ROI for Social Media.

 

 

My First Day of Work at TSheets November 11, 2008

Filed under: TSheets — jenharris @ 11:07 am
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So, I love my new job.  I love being employed.  I love being busy & knowing that what I know can & will make a difference in a company.  And that was my first day…today is day 2.

All 6 of us were in a impromptu meeting in the afternoon & I gave my opinion (I know, shocker!) on some marketing/sales thoughts.  I gave my SM speal and was told w/smiles: that is what we hired you for!  Big sigh! It is SO thrilling to know that a company believes in what I know & what I can accomplish.  

I look forward to help building awareness (which of course leads to sales) of TSheets and what it can do for the business owner when it comes to ease of use, reporting & flat out a time saver.  I look forward to coming up with results that will lead to ROI which will lead to so many nay sayers starting to blog & Twitter.

 

Heading to my first… November 10, 2008

Filed under: Cool NM Tools to Me — jenharris @ 8:39 am
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Heading to my first day of work at T-Sheets. Looking forward to it. It’s exactly 11 months to the day that I started at NPC, but this is going to be a new day and a new adventure and I’m looking forward to it.
listen

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@Fox12 “Gets” Twitter on Election Night November 4, 2008

Filed under: Twitter — jenharris @ 11:30 am
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Tonight starting at 9pm, I will be the voice of the @Fox12 Twitter.  So exicted!

We will be asking questions to our viewers (who can go right to the Fox 12 website to access Twitter & sign up on the spot) & reporting what is being said in the Idaho Twitterverse!

We will also have a “how to sign up for Twitter” on the home page (headed out to go shoot that right now).

I LOVE how excited & open @Fox12 is to Social Media…just the first step!  Thank you so much for giving me this opportunity to teach, educate & spread the good word of Social Media!