Caffeinated Marketing

Gettting through all the noise, one cup at a time

Twitter Lists: A Great Idea October 19, 2009

Filed under: social media,Twitter — jenharris @ 10:23 am
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I discovered the “lists” feature on Twitter the night it came out…I was “working” – which is difficult to justify when you are unemployed, but I was busy for some reason!

Basically, a mini (but better in its own way) version of a FANTASTIC feature of  TweetDeck, lists!…it’s about time!  I love that you can make the lists public or private.  One of my categories is “BrandsILove” and the fact that ones ego can see how many lists you are on & who they come from, make Twitter even more of a social platform than before.  (I am working on all my lists every day…currently there are only 4 in my “BrandsILove” category).

I was notified by Richard Newman that you are only allowed 500 people per list – honestly, another great idea.  I am a believer that Twitter should be a place to gather & get smarter through the plethora of information that comes through on a minute-by-minute basis  On the business side: Twitter is a place to get to know your current and future customers.  It is not a place to spew the exact same message you put in a mass email or a billboard.  It’s called “social networking” for a reason.

Thank you Twitter for advancing and making the Twitter experience better for all.  TweetDeck is FABULOUS, but it drains my little 4 year old system to where I can not run many items w/o ‘ol Bessie shutting down, so this is great for those of us that use Twitter.com 90% of the time.

Next on the list? I would love to see an on/off button to auto refresh.  Why on/off?  Sometimes I don’t need the distraction of the auto update (ahem: TweetDeck) but it would be great to have for @’s and DM’s.

Cheers!
-jen

 

Your Social Media Family Wants you to Listen September 30, 2009

A friend of mine recently told me that a local KTVB, channel 7 reporter did a story where the lead came from her mother-in-law.  Is this normal? Where do reporters/journalists find stories at?  Is it ethical to have your family be your leads on a regular basis? (From what my source tells me, this particular person does this quite frequently).  hehe…I feel so rogue using the words “my source”.

Do you believe your credibility would be tarnished if people found out that you use your “real” family for leads?

What if you took that same zest for listening and did so with your Twitter or FaceBook audience?  How many stories are you missing now because you are not listening?  My thought is that your credibility would be a tad bit stronger and your stories more diverse!  What are you missing by not listening and engaging with your audience?

I see the use of  “extended family” being practiced at our local Fox12 station quite frequently. Quite often when they need an expert to comment on a story, it is a Twitter faithful who gets their voice heard.  Thanks for listening Fox12!

This goes beyond traditional media outlets…if you are a flower shop here in town, what opportunities are passing you by because all you do on your social media networks is push your flowers and when you are open? Not very “social” now is it?

Lesson? Listen and participate and you will be listened to as well.

 

The Twitter Cess Pool August 27, 2009

Filed under: Tip of the Day,Twitter,What were they thinking? — jenharris @ 1:02 am
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Nice, Green & Gooey!  Jump In!

Nice, Green & Gooey! Jump In!

I write a lot about Twitter….as do a bazillion other people, but I had an Epiphany yesterday a while back that I haven’t seen anywhere yet…so please let me know if you think I am way off base or right on.

The Twitter Cess Pool
If you have an Auto DM set up to automatically follow anyone that follows you, have you ever thought of how many people are doing the same thing to you?
My guess is that you also just “push” info and don’t engage much, which means you probably don’t search for listen to people wanting & needing your help either.  Wow, can you say “missed opportunity”?

So, if you are guilty of any of this…either keep doing what you are doing & you will soon quit (C-Ya!) because you don’t “get it” and are not seeing any results from being on this Twitter thing….
OR
you will change your ways by getting a social media strategy, engage with people & listen to the public…aka: your current & future customers.

Good luck…and get in the pool with the cool kids, there is plenty of room!

 

Advertisers “Using” Social Media August 16, 2009

Wheres the Strategy?

Where's the Strategy?

Mashable reported the other day (while I was on vacation) about a study from the Association of National Advertisers came out with a study saying 66 percent of marketers are using social media. Socialmedia411 calls this BS, and I agree.

Saying you use social media because you have a Twitter account is like saying you market to baby boomers because you have pencils with your logo on them at the local all you can eat buffet.

My definition of “using social media” is that you either have a full time, professional, with more than two years experience (which is a lifetime in social media marketing) that is implementing a strategy…yes, a strategy.  Not just tactics.

You have goals, objectives, measurement tools and accountability.  You have the understanding that social media is NOT a tactic, but rather a culture that your organization has internalized, adapted and leads their industry as thought leaders.

Thanks for listening to my soapbox rant of the day.  Lesson? Have a strategy & take it seriously, this is NOT a fad.

 

Celebrities Want To Be “Normal” August 5, 2009

Filed under: social media,Tip of the Day,Twitter — jenharris @ 1:02 pm
Ashton & his Beautiful Wife

Ashton & his Beautiful Wife

With all the celebrities on Twitter lately communicating with fans and opening up to them (or volunteering to show their wife’s bent over tahookas in a bathing suit) I have come to the conclusion that Social Media has made celebrities “normal” and “normal” people have become the celebrities.  (btw: so so so jealous of the fabulous tahookas of Mrs.Kutcher – I will go work out now).

I personally do not follow all the “real” celebrities (ok, I do follow @Oprah, but what woman doesn’t? – btw: she is not very good at it…they need a SM strategist *ahem*) but I was researching a potential new follower and I saw that he mentioned that the REAL Ben Stiller (@RedHourBen) is now on Twitter.  He made me look.

Ben is REAL!  His URL goes to his company Red Hour Films, and a FaceBookaccount and a YouTube channel where he posted a video about him entering into social media to share his life.  But in a classic Ben Stiller, smart arsh kind of way – he draws the line.  That line is drawn when you meet his “family”.  Pretty funny stuff!  Looking forward to more videos.

I remember seeing a post when checking out Mrs. Kutcher (I was probably unemployed at the time & had to do SOMETHING in-between popping BonBons & doing my wifely duties, like dusting) where she Tweeted that she was at a certain airport in a certain wing waiting for a plane…and if you wanted to come over and chat, please do!  ARE YOU KIDDING ME?  A CELEBRITY WANTING TO ENGAGE WITH NORMAL PEOPLE?  Very cool. I would love to know if anyone grabbed a cup of coffee, came over & starting chatting with her.  She wants to be normal. She wants to talk about her kids, her husband, the beautiful days in Idaho…she wants to engage.  Fantastic.  It makes us “normal” people want to reach out and discover how “normal” you really are because all the proclaiming to be “normal” on tv just doesn’t cut it…real encounters justify it.

Now on to the once “normal” people who are now celebrities.  Can Gary Vaynerchuk go anywhere (or get up on a stage) and not Crush It?  Or what about Chris Brogan getting all kids of free-bee stuff because he will blog about it?  (yes, that was a hint of jealousy).   Granted, both of these guys are in my twisted little social media circle – but it exists in all circles.

As a business owner…who are your celebrities?  You? Your chef?  Your copy machine guy?  We are human beings and are curious by other humans.  We want to know what is going on, we want to know what you are doing (“real” celebrity or not).  When we make these connections with others, we feel more compelled to reach out, help, talk to and assist those that are like us.  Reach out to your customers, be normal, be human & you too could be a “normal” celebrity.

 

Judging A Book By It’s Cover July 20, 2009

Yes, I do judge a book by it’s cover…actually in my case: Your Twitter by your Tweets

I was stalking going through who follows @BoiseHawksOC (Onalee Carson) when I saw that another local flower shop is on Twitter. Yea! So I thought.  Until now, @SlingFlower is the lone tulip in the garden in Boise on Twitter (from what I know, please update me if I am wrong).

So I think “Welcome @KaBloomofEagleto the TwitterVerse”…until I saw what they were Tweeting.  *sigh*  All “ads” stating what their hours are, where they are at, that….(shocker!) they are on FaceBook & that we should join them!  Why? To get more ads lambasted at us?

Here is what I suggest (and can we beat this dead horse anymore?)  Of course, this should have been answered in your social media strategy plan that you mapped out…correct?  ;)

1.  Reach out to people through conversation (aka: JOIN IN!-the water is nummy)
2.  Tell us about your customers, not you. (any local “celebrities” just walk in the door?)
3.  Share your knowledge in flower-ese (I would love to know is it ok to put sugar in a vace of flowers?)
4.  *On the biz side* Search for people’s wishes online & connect with them and solve their problem. Search is the least used MUST-HAVE Twitter tool that is just not used.  Too bad, someone is getting your biz.
5.  *On the biz side* Randomly send flowers to a Twitter (or FB) user & see what happens.
6.  *On the biz side* Blog about your passion of flowers/arranging/seeing glee on others faces. (this content lives FOREVER on the web – always searchable)

Ok, that is enough – I can only give so much away…you know, being w/o a job and all.  :)

Good luck KaBloom of Eagle – I wish you all the luck in your social media ventures – just don’t sell me. How you interact with me & others will sell you.

UPDATE: 7/21/09
Kuddos to @KaBloomOfBoise! She DM’d me (sent me a direct message through Twitter)  this afternoon and gave me permission to publish what she said.

KaBloomofEagleGood job paying attention to your Twitter stream & responding quickly!  Like anything it takes time to get started & “get it”…but once you do, your tweeps will support you!

 

Twitter Has A New Look June 30, 2009

Filed under: Cool News (to me),Twitter — jenharris @ 4:47 pm
Tags:

newtwitterThis is the new look of my followers list as of 4:40-ish Mountain Time today.  At first glance, I like the fact that you can see a list view or a expanded view where you can see a potential follower’s latest tweet.

I also like the “one line has all info” feature.

Off to go get the kiddos, so I will explore more tonight.  What do you think?

 

Six Ways To Start A Conversation

Filed under: Tip of the Day,Twitter — jenharris @ 12:12 pm
Tags: , ,

According to the TwiTip site that I read this morning (which is dated July 1) Twitter is the darling of social media right now.  They posted “5 Uncommon Ways Your #Business Can Use Twitter” which I honestly don’t think should be that “uncommon”.  I hope this is the FIRST five things that agencies think of!

I have a presentation called “Why Twitter” where I outline the age old Twitter question: What do you say?  This always seems to help ease people into figuring out how to start a conversation on Twitter.  These go along with TwiTip’s tips as the first two steps on Twitter….listening & participating.

WhatIsTwitter

 

Twitter Spam is Evil June 24, 2009

Filed under: Tip of the Day,Twitter — jenharris @ 4:28 pm
Tags: , , , ,

I was asked by Fox12 yesterday about hashtags, the Iranian conflict and how spammers are taking advantage of the “trending topics” in Twitter to get you to go to their site…and buy whatever blue little pill you desire.

If you click on this stuff….sorry, ya kinda get what you deserve!

Be smart!!  When it looks like a rat, smells like a rat…it’s probably a spammer.

NKOTblock

 

Twitter Stats: You Are Still A Rock Star June 21, 2009

Filed under: Tip of the Day,Twitter — jenharris @ 11:34 pm
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Yea! We love HubSpot

Yea! We love HubSpot

I am fond of Twitter…duh.

I love that we can all connect with each other in a way that makes the awakardness go away when you meet face:face for the first time.  That is Twitter.

I love that the majority of people who try to tell you that you can make a gazillio dollars with Twitter in one month are outed, made fun of, blocked, mocked & sucomb to the mob that is Twitter.  BoooYaaa! *she says w/all the thunder that is her inner Al Pacino*

HubSpot has come out wtth some very revealing Twitter stats that say 50-75% of users (in my oh so humble opinion) are not taking full advantage of communicating with current, potential & possibly disgruntled customers.  Yea for us that are on!  And, yea for anyone that might be teaching a Twitter Workshop in the next two weeks or so *cheese*.

Here is what I have extracted from Chris Brogan’s blog who reported on the State of the Twittersphere by HubSpot:

  • 79.79% failed to provide a homepage URL
  • 75.86% of users have not entered a bio in their profile
  • 68.68% have not specified a location
  • 55.50% are not following anyone
  • 54.88% have never tweeted
  • 52.71% have no followers
  • You can download the full report at:  http://bit.ly/sotwitter

So again, if you are using – great…take advantage of the relationships you are creating and keep listening!  Just think if you would have gotten on this “blog bandwaggon” 4 years ago when the big whigs thought it was a passing fluke! :)

 

 
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