Caffeinated Marketing

Gettting through all the noise, one cup at a time

The JenHarris09 Update November 19, 2008

So, I went dormant there for a while.  Honestly, as soon as Matt Rissell said he wanted to hire me as the head of Social Media Sales and Marketing at TSheets…I took a big sigh of releif & watched a mini-marathon of Paris Hilton trying to find a new BFF on MTV.  Don’t remember a thing about it…just noise.

Here is one thing that I needed to get out there - I used SureveyMonkey to ask my friends & collegues some questions about how they would pay an independent social media consultant.  Here is some of the Q&A. 

SHOULD I CONSULT?

1. Have you considered integrating a Social Media/New Media/2.0 marketing plan into your existing marketing plan?
Yes:  73.9%
No:   26.1%

2. Would you rather hire someone…
Internally – full or part time: 30.4%
On a Consultative basis:  69.6%

3. Would you rather pay a consultant based on…
An hourly rate?: 57.1%
A paid up front block of time?: 42.9%

I also asked an open ended question of how much it was worth per hour & that was just all over the board from “show me the ROI first” (really? Let’s blog about that later) to $300 an hour (thanks mom). :)

My goal starting December 1, 2008 is to blog here three times a week and for TSheets twice a week…along with my other communications out there, I really think that we can show a consistant ROI for Social Media.

 

 

What is Social Media Worth to You? November 2, 2008

Filed under: SurveyMonkey,Unemployed — jenharris @ 3:52 pm
Tags: ,

I am at the beginning of week 3 of unemployment…still sucks, but we are looking at mission critical here.  What do we do?  Should I stay home w/the twins and still try to pursue something?  Or with a half dozen supporters so far, should I venture out on my own teaching Social Media to small/medium size businesses?

I put together a survey with SurveyMonkey to see what my peers believe the going rate is for a social media consultant.  I have pushed it out through Twitter and a lot of my gmail contacts.  LinkedIn & Facebook are next.  I am asking: what would you pay for someone to come in and either guide you into social media or help you intertwine it into your traditional marketing strategy?

What makes me different from the other local consultants trying to do the same thing?  My satisfaction comes from knowing that I have explained to people what social media tools are & which tools will benefit them in the best way possible.  I would love to help teach businesses how to use social media tools to connect with their current & future clients in a way that their competitors are probably not.  The result would be a more loyal customer (aka: repeat business) and if taken seriously a better ranking on search engines.

Again, thanks for taking the survey & I will post results by Thursday night at the latest.
-jen

 

 
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