Caffeinated Marketing

Gettting through all the noise, one cup at a time

Celebrities Want To Be “Normal” August 5, 2009

Filed under: social media,Tip of the Day,Twitter — jenharris @ 1:02 pm
Ashton & his Beautiful Wife

Ashton & his Beautiful Wife

With all the celebrities on Twitter lately communicating with fans and opening up to them (or volunteering to show their wife’s bent over tahookas in a bathing suit) I have come to the conclusion that Social Media has made celebrities “normal” and “normal” people have become the celebrities.  (btw: so so so jealous of the fabulous tahookas of Mrs.Kutcher – I will go work out now).

I personally do not follow all the “real” celebrities (ok, I do follow @Oprah, but what woman doesn’t? – btw: she is not very good at it…they need a SM strategist *ahem*) but I was researching a potential new follower and I saw that he mentioned that the REAL Ben Stiller (@RedHourBen) is now on Twitter.  He made me look.

Ben is REAL!  His URL goes to his company Red Hour Films, and a FaceBookaccount and a YouTube channel where he posted a video about him entering into social media to share his life.  But in a classic Ben Stiller, smart arsh kind of way – he draws the line.  That line is drawn when you meet his “family”.  Pretty funny stuff!  Looking forward to more videos.

I remember seeing a post when checking out Mrs. Kutcher (I was probably unemployed at the time & had to do SOMETHING in-between popping BonBons & doing my wifely duties, like dusting) where she Tweeted that she was at a certain airport in a certain wing waiting for a plane…and if you wanted to come over and chat, please do!  ARE YOU KIDDING ME?  A CELEBRITY WANTING TO ENGAGE WITH NORMAL PEOPLE?  Very cool. I would love to know if anyone grabbed a cup of coffee, came over & starting chatting with her.  She wants to be normal. She wants to talk about her kids, her husband, the beautiful days in Idaho…she wants to engage.  Fantastic.  It makes us “normal” people want to reach out and discover how “normal” you really are because all the proclaiming to be “normal” on tv just doesn’t cut it…real encounters justify it.

Now on to the once “normal” people who are now celebrities.  Can Gary Vaynerchuk go anywhere (or get up on a stage) and not Crush It?  Or what about Chris Brogan getting all kids of free-bee stuff because he will blog about it?  (yes, that was a hint of jealousy).   Granted, both of these guys are in my twisted little social media circle – but it exists in all circles.

As a business owner…who are your celebrities?  You? Your chef?  Your copy machine guy?  We are human beings and are curious by other humans.  We want to know what is going on, we want to know what you are doing (“real” celebrity or not).  When we make these connections with others, we feel more compelled to reach out, help, talk to and assist those that are like us.  Reach out to your customers, be normal, be human & you too could be a “normal” celebrity.

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