Caffeinated Marketing

Gettting through all the noise, one cup at a time

BlueLine Marketing Update July 29, 2009

BlueLinePeople are constantly asking me: What ever happened to everyone at BlueLine Marketing?  (and that is usually followed by “what happened TO BlueLine?” and “wow, you guys were WAY ahead of the curve“)

For those that don’t know: BlueLine Marketing was a word-of-mouth marketing company based in Boise, Idaho.  We were preaching, teaching & selling what is now Social Media to companies that “got it”…there were not many.  Things happened and doors closed in December 2007.

The Founders: (in alphabetical order)
Brian Critchfield: Director of Marketing at Boon, Inc.  LinkedIn:

Justin Foster
: Founder/Managing Partner at Tricycle Brand Development.  LinkedIn:

John Hardesty
: CEO & Co-Founder of Tricycle Brand Development. LinkedIn:

Brian Packer
: Director VP of Marketing at ZAGG Inc.  LinkedIn:

Soon thereafter: (in the order that I remember)
Erik Warila: Marketing & Communications at Micron. LinkedIn:

Tac Anderson
: Social Media Director at Waggener Edstrom.  LinkedIn:

Jen Harris
: My bio here. Looking to solve people’s social media woes, whether it be as an independent contractor or inside a really brilliant company that understands they need someone “on the inside” to move their social media needle.  LinkedIn: http://www.linkedin.com/in/jenharris

Mike Boss:
At Mike’s request: “It would be great if you would leave out the stuff about my time in rehab, although my two years as a soldier of fortune is OK.” No worries Mike, your secret is safe with me my friend.
Mike lost his job back in November as MPC Computer’s PR Manager, is currently taking the inspiration and tools he gained from his BlueLine days and applying is BYOM (Be Your Own Media) model to the creation of a social media association for independently owned culinary businesses (www.behindthemenu.org).  He remains determined that the business model for this endeavor should be as innovative as the tools and techniques that make it possible to begin with.  In the meantime, as a self-acknowledged unemployed bum, he believes you should feel free to buy him lunch whenever possible and at least feign interest in his goofy ideas.  His mother will bless you for those small acts of kindness.

Kristine Asin
: Marketing & Events Owner at StinaLu Studios.  LinkedIn:

Krissa Wrigley: VP Research & Evaluation for Idaho TechConnect

Rachel Wilson: Corporate Education Liaison at University of Phoenix. LinkedIn:

FlatPlanet People (web development company that was aquired by BL in 2006)
Sam Swenson: Founder of Socialplasam. LinkedIn:
Ben Whitaker:

So there you have it!
Did I miss anyone…is your job not accurate or detailed enough? (Mike is our writer, he is allowed).
I love everyone here, no matter what the past was. It was the experience of a lifetime that has allowed me to change the lives of others. xoxo, always.

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5 Responses to “BlueLine Marketing Update”

  1. I believe Michael Boss has requested to be known as, “The artist formerly known as Cheeky Bastard”, but you’ll have to verify that with his publicist. At any rate, thanks for the link-a-licious post.

    • Michael Boss Says:

      Actually, I prefer “DJ Cheek-E”, but my old friends from BlueLine can call me whatever they want, anytime they want to. And by the way, my nickname for Mr. Critchfield is “Big Love”. We won’t even go into the origins of that one. Somethings are better left to conjecture.

      Thanks, Jen. You are one of the best things to come out of my BlueLine experience, sister.

  2. Brian Packer Says:

    Ben has is company called RiaFox http://riafox.com/ that builds websites.

    Thanks for doing this Jen, thanks for bringing up painful memories :-)

  3. [...] (Update 7/2009: Jen Harris has done a quick update on everyone’s status) [...]

  4. Sam Swenson Says:

    I’m a crossing guard now. Yeah, the heat gets to me, but I get to eat lunch out of a cooler.


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